Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …
10 Step Intermediate Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re a beginner, please see my previous post on blogging your personal brand.
Once you’ve mastered the basics of blogging, such as setting up your site, publishing regularly, and finding your voice, it’s time to …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …
10 Step Beginners Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Starting a blog for your personal brand can feel overwhelming at first, but it’s one of the most effective ways to build credibility, share your expertise, and connect with your audience.
Blogging gives you a platform …