Develop Your Friend’s Personal Brand Because it Will Improve Your Own
Chris: “Cmon man, you have to go snowboarding with us tomorrow!”
Me: “I can’t, I just got too much work to do. Here’s an idea, lets have fun tonight!”
Chris: “What do you have in mind?”
Me: “Come over, bring your laptop, your thinking cap, and lets work the night away!” (keep in mind this …
Personal Branding on Display
What if you were applying for a job and as part of the application, you have to write a post for the company’s blog?
There are no other requirements for the post and you can write about anything you want.
This is actually happening right now at an innovation consultancy in Richmond,
Virginia! The company, …
Personal Branding Interview: Debbie Weil
Today, I spoke with Debbie Weil, who is known as the top expert when it comes to CEO blogs. She’s been very effective at positioning herself and has even wrote a book called The Corporate Blogging Book to further her brand over the past two years. Debbie is a very talented blogger and I’ve been …
Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …
10 Step Intermediate Guide to Blogging Your Personal Brand
If you’re a beginner, please see my previous post on blogging your personal brand.
1) Start adding links to your postsAll of your new blog posts should contains links. The links should link to blog posts you’ve created previously, other people’s blogs and additional resources that may support your thesis or commentary. Make sure …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …
10 Step Beginners Guide to Blogging Your Personal Brand
1) Learn about blogging
Before you even start a blog around your brand, introduce yourself to the concept. It helps to know what you’re getting into before you rush in and “only fools rush in” as they say.
If you want to know the difference between traditional media and social media, check out this New …