Focus on What’s Next
Last week, at the World Innovation Forum, the words of one speaker really stuck with me.
“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”
By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
The Importance of Self-Assessment
“The unexamined life is not worth living.” Socrates
I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, …
Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah
Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.
He tells it best:
10 lessons we can learn from Bernard Lachance’s inspirational success<
Believe in yourself<
Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …
Personal Brand Excellence
In the business and marketing world, brand excellence is the cumulative result of real-life actions taken by the company to support what the brand stands for. Brands often compete for Brand Excellence awards in their industries to firmly establish that they do in fact exemplify the “Gold Standard”.
“If you want to achieve excellence, you …
How to Keep Your Brand Relevant for the Long-Term
One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …
Susan Boyle – Personal Branding Perfect Storm
If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock. 47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing. In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …
Not Getting Traction with Your Personal Brand?
During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.
“I’m thinking T-Bone,” says George.
x
“But there’s no T in your name!” exclaims Jerry.
Not surprisingly, when George …
More on Measuring Your Personal Brand
This is a follow-up post to my post last week: How to Measure Your Personal Brand. Here are some comments from you guys, and what I think about these three topics at the end.
On the meaning of numbers to measure a brand“I DO think that you can measure your personal brand from stats …
How to Give Your Personal Brand a Boost When It Takes a Confidence Dip
Part of promoting your personal brand effectively is to radiate a confidence that draws people in and makes them want to find out more about you. Then if there’s a fit between what you provide and what they need, hopefully they make the investment to hire you, or recommend you to someone who can.
When…