A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …
A Few More Thoughts For The Aspiring Entrepreneur
This series began with last week’s post.
Your comfort zone will be one of your biggest obstacles. In order to be wildly successful, you have to get comfortable being uncomfortable.
7. Quality appointments with real prospects take place within the next 30 days. Anything beyond that isn’t really a scheduled appointment. It’s a hope. Actually, …
What’s More Important: Your Brand Or Your Company’s
While your personal brand is important for your career success and personal fulfillment, the brand of the company you work for is also important. How do these two things tie together? Some might think that they conflict, but they can actually enhance one another.
Companies that help employees identify what makes them unique and apply …
Embrace Career Change With A Spirit Of Adventure
This is an excerpt from my new book: Career Transition-make the shift-your 5 steps to successful career reinvention.
“Courage is fear that’s said its prayers”. Dorothy Bernard, author
I decided voluntarily to change my life and lifestyle in 2006, after living and working in the same place for several decades. I moved to take a …
Do You Look The Brand?
Every Wednesday I moderate #brandchat – a high velocity twitter chat that happens weekly all around the subject of brands and branding. David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here – with a library of tidbits, resources and some stellar thought …
A Few Thoughts For The Aspiring Entrepreneur
1. Thou shalt not covet specific customers. Too many entrepreneurs get fixed on winning specific accounts that they become emotionally attached. You pin all of your hopes, dreams and company on that…one…special prospect. Here’s a tip I learned the hard way: don’t. Think instead about the overall quality of your sales funnel and your business …
PSST..We’re All In Sales!
It always astounds me that people in lead business positions today still don’t see one of their main jobs as ‘sales’ focused.
Sales-”the moving of goods and services in exchange for value, the top line of the company report”. Without sales there is NO company. Today more than ever we are all in sales when …
A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
Branding Questions to Ask Yourself
As entrepreneurs and business owners brand themselves and their business on social media, it’s important for entrepreneurs to to take a step back and constantly re-evaluate and re-determine their branding goals. One of the ways to do this is for entrepreneurs to look over all of their social media and branding properties and to assume …
The Sound of a Competent Brand
Impressions are usually influenced by the body language and speaking voice. Your voice is one of the most important aspects of public speaking. And, when I refer to public speaking that means speaking one-on-one, to a small group of people or even voicing information at a meeting. An individual with a good speaking voice is …