Email Cadence Marketing: Striking a Balance Between Their Timing and Frequency
Even the most sophisticated of email campaigns will fail to fetch your business the desired results should you fail to get your email cadence right. What is email cadence? Simply put, it concerns itself with when you send your emails and how often you do- email timing and frequency. Your cadence is directly responsible for …
5 Ways to Avoid Getting Passed Over for a Promotion
When you get promoted at work, you can be able to take on more complex responsibilities, and your paycheck will reflect this, at least let’s hope so. However, it’s common for employees to get passed over for a promotion in favor of a more experienced coworker. To avoid your boss passing you over, you need …
Targeted Resume Vs. General Resume: What’s The Purpose?
With a tough job market buoyed by competition, it’s never been more important to have a standout resume. But is a targeted resume the way to go? Or should you stick with a general approach? Maybe you didn’t even know there is a difference. So, we’ll start there. Let’s unpack what a general resume is …
How to Reach Out to Recruiters on LinkedIn
Before learning about the different steps on how to reach out to recruiters on LinkedIn, let’s learn about LinkedIn and the importance of networking.
Job hunting is a pretty difficult experience for anyone who has been trying to land a job for a certain period. Moreover, previously, it was not easy to learn about potential …
How to Put Together a Brand Strategy Framework
You can realize more about the importance of a very well-defined brand strategy by analyzing the branding strategies from previous years. It is true that without a sturdy brand strategy framework, it will not be possible to help your business survive the harsh competition in the community. For spreading the name and influence of your …
Side Income Ideas to Consider When Planning Your Career
It seems as though everyone has a side income hustle nowadays, doesn’t it?
As municipalities worldwide enforced stay-at-home orders after the onset of the Covid-19 pandemic, a shared experience was people getting antsy. Many spent their downtime rediscovering what they loved to do and began online businesses for fun and profit.
Along the way, the …
Cost to Build SaaS Product: How to Calculate and Consider All the Peculiarities in 2023
As with building anything worthwhile or valuable, it is crucial to carefully calculate the project’s costs before starting; this is true even when estimating the cost to build SaaS product.
In this article, we will discuss the peculiarities that may have an impact on the cost of building a SaaS product in 2023. We will …
4 Must-Have Marketing Strategies for Businesses That Want to Remain Competitive in 2023
The field of marketing is constantly changing and updating, so it’s not easy to keep up with the latest trends and come up with original ways to promote brands, products, and services. SEO, email marketing, customer experience, and social media presence—all these are crucial elements of a successful marketing strategy.
If you’re looking for effective …
Ways to Help Your Employees Be More Successful in the Workplace
One of the best ways to help your employees be more successful in their roles is by giving them the opportunity to grow and improve. However, this isn’t always going to happen automatically. As a business owner or executive, you need to make sure that you’re doing everything possible to encourage your staff members’ growth, …
Tips for Making a Great First Impression
Your first impression matters, whether you realize it or not. Research has shown that people who make a strong first impression are more likely to be liked, trusted, and followed than those who don’t. There are many things you can do to make a good first impression. Some of these techniques include making eye contact, …