Homeless Woman Finds Shelter through Twitter
AnnMarie Walsh has a beautiful smile and a soul to match. What she does not have is a home. @padschicago, as she’s known to her followers, stumbled upon Twitter without any idea where it would lead.
“It was an outlet to share the feelings and emotions, sometimes bad” she shared with a group at Social …
Finding a Void and Filling It
For brands today, the competition is fierce. Unemployment rates are up, and businesses are struggling to survive. To succeed in this world, your personal or small business brand needs to be invaluable. You need to offer the world something unique, something that makes you stand out. Basically, to be successful today, you need to find …
Tips For Positioning Your Book In A Crowded Field
One of the best examples of book title positioning and personal branding I’ve found in a long time is Jennifer Lee’s The Right-Brain Business Plan: A Creative, Visual Map for Success.
I was immediately impressed by the book’s positioning, it’s excellent execution, and its strong sales. The more I looked and read, the more I …
Corporate America Lifestyle From An Entrepreneur’s Eye
New shoes on your first day of work at an 800-acre corporate campus are a bad idea…unless you like blisters. That was my first lesson on day one as the new Division Vice President of Social Media Marketing for a Fortune 50 retailer based in the Chicagoland area. Life has been a bit different working …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Job Seekers: Enhance Your Brand by Showing Your Skills
The job search isn’t what it used to be. That’s for sure.
In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.
In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …
Ayoung-Chee Wins Project Runway Because of Personal Branding
Season 9 of Project Runway may be the first time anyone, including the famous Tim Gunn himself, has seen his infamous words “make it work” taken so seriously. The stylist, from Trinidad, that scored the most shocking win in Project Runway history, Anya Ayoung-Chee, had no garments constructed when Gunn visited her hometown studio a …
Why Personal Branding is Never About You
Kind readers of Personal Branding Blog and other quality materials may be amongst the lucky folk whose antenna does not signal anything untoward when the issue of Personal Branding comes up. Sadly, for many with an untrained eye who have not had the chance to delve into personal branding as conceived by Tom Peters, Dan …
7 Writing Tips for Half-Written Brand-Building Books
If you’re wondering what to do with a half-written brand-building book on your computer, you’re not alone!
No matter how frustrated and sad you may feel, it’s important to remember that you’re not alone!
Experienced authors, as well as emerging authors writing their first brand-building book, often find themselves forced to deal with incomplete books. …
You Can’t Do What I Do and Neither Can I
This week I’m sharing this space with my friend, Bryan Clark. Bryan is a professional writer, blog editor and evangelist. He has contributed to leading news properties and blogs in tech, entrepreneurship, finance, and the digital lifestyle. He’s had work featured at Problogger.net and Enterpreneurs-Journey.com as well as offline publications such as The Chicago Tribune …