Personal Brands: The Art of the Snap
Adorned with a cute ghost as a logo, Snapchat is the latest social media platform to become a viable marketing tool for solopreneurs and freelancers. However, for those that know anything about the app, this seems counterintuitive. After all, the pictures or videos that are shared last only a few brief moments before they disappear …
Mastering Your LinkedIn Profile
How often do you look at other people’s LinkedIn profiles?
How often do you look at your own LinkedIn profile?
If the answer to the second question is never … it’s time to bite the bullet.
Take 5 minutes and read this post, then go to your LinkedIn profile and do a quick sanity check …
A Time and Place
If you work out regularly and are making great progress, you should be proud. Most of us want to share this elation by posting pictures of our shapely arms or rounded butts in celebration. It’s only natural now that so many of our closest friends and family members are more easily reached via social media. …
Mastering Hygiene on LinkedIn
Have you done a LinkedIn Checkup lately?
If not, now is the time.
It won’t take long and it’s not hard.
Over the last few weeks I have written a series of posts about Mastering LinkedIn. The topics were purposely short and consumable. I created short videos for each of them and posted the written …
Secrets of the Tag and Your Personal Brand
You know tags are an important part of social media. You know the two symbols associated with tagging. You’ve even managed to master a bit of the etiquette ascribed to tagging people. While this is definitely a step in the right direction, there’s still more to the equation. Once you understand all of it, your …
Mastering the LinkedIn Private View
Who’s been looking at your LinkedIn Profile?
What LinkedIn Profiles have you been looking at?
There are three options for LinkedIn profile privacy.
This LinkedIn option is part of the Privacy Settings that allows you to determine how much information you share when you are viewing someone else’s LinkedIn Profile.
I’ll explore all three of …
Link Social Media with Your Career Goals
Why is the phenomenon of social media so important?
Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to …
Stand Out on Social Media – Visual Marketing Strategies
How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.
The need for a brand to present unique and valuable visual …
Mastering the LinkedIn Unvite
There are times when you realize you need to pull back.
I’m talking about LinkedIn invites.
And, there is nothing wrong with this.
Why Unvites are OK and When to Use Them (video)
Reality Check
Have you ever sent out a bunch of LinkedIn invitations? Who hasn’t?
Maybe you just joined a new company or…
Social Networking Is Often Not Understood
Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone.
To me there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may …