Build Your Brand with Hashtags
Do you want to be seen as a subject matter expert?
If so, leveraging the power of hashtags is a quick and relatively easy way to build your brand around a particular topic. Hashtags are a word or short phrase, preceded by the number sign,#, that allows people to easily follow and join conversations around …
Three Tips to Clean Up Your Digital Dirt
Don’t think your online activities can hurt you? Just ask former Congressman Anthony Weiner who is now a joke, not because of his name, or at least not because of his name alone, but also because he Tweeted pictures of his privates. Or rapper 50cent who complained on Twitter that his grandmother told him to …
Discover 5 Steps to Build Your Brand Out of Nothing
In general, we say your personal brand always exists, whether you know about it or not. That said, when you’re new to the professional world, you get to start out with a relatively clean slate. This gives you the opportunity to build your brand from scratch.
In the beginning, it is essential to shape your …
Baby Boomer Personal Branding using Social Media
Are you a baby boomer? Are you using social media to develop and promote your personal brand? Am I speaking gibberish?
I wrote in a previous post that many baby boomers struggle with the concept of personal brand. In the old days it was your reputation. With the rise of the Internet many jobs can …
Four Questions to Ask Yourself
I’m a new author on the Personal Branding Blog posting for the first time last week about using courtesy as a way of building a personal brand.
I got a question that had nothing to do with courtesy – well maybe in the abstract – but was it interesting nonetheless. Paul asked me, “What is …
Reposition Your Power Within to Improve Results
Your inner thoughts precede your outward results.
Belief in self is essential for achieving success.
For many, one of the most difficult principles to grasp is that we do possess the power to become the person we envision. And for most, it seems as if this is a pipe dream, but in fact, it is …
Three Tips for Handling a Social Media Brand Crisis
One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.
Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …
Personal Brand – Internal Controls
In a recent workshop, collegiate student-athletes were learning about the concept of one’s “Personal Brand”. This is not to suggest people should view themselves as a product like TIDE or a service such as the one provided by UPS, nor should they begin to refer to themselves in the third person. During the session, the …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …