Are You Missing Important Steps in Making Connections?
You’ve done the proper research on your business, set up the appropriate social media networks to reach out to your audience, and even attended a few networking events in person, probably to get your name out there. Problem is, making connections seems harder than you thought, and so far your results are not something you …
Freelancers, Stop Accepting Low Pay
It’s a damn shame to see what some companies are offering freelancers. It’s even more shameful to think that there are freelancers who will accept it.
One content marketing website that posts freelance opportunities is filled with requests for professional, experienced writers who are knowledgeable in their field to write 300 – 500 word blog …
“Tell Me about Yourself” Revisited
One of the most dreaded requests job seekers struggle with while networking, and during job interviewing, is “Tell me about yourself.” As my recruiter friend Skip Freeman noted in his 2012 blog post titled Beware The ‘Tell Me About Yourself’ Job Interview Question, a poor response to this request in a job interview can have …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Become an Industry Rock Star with Twitter and Instagram
One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks, specifically Twitter and Instagram, during major industry events. Are you a member of an association? Whether you’re a newbie or an association veteran, leveraging hashtags can quickly turn you into the event’s superstar.
Older, more established …
Telecommuters: Keep Your Value in Your Employer’s Mind
Citing a goal to improve collaboration between employees, HP followed Yahoo!’s lead by ordering telecommuters back to the office. Studies report that telecommuters are more productive and lower overhead expenses, but telecommuting does create challenges in collaboration and communication. Telecommuters are out of sight and therefore out of mind. As a result, they’re often viewed …
A Great Personal Brand Can Shape Your Legacy!
When many people hear the question, “What’s your personal brand?” their hair stands on end. It can sound like you’re implying that a unique individual is reduced to the equivalent of a packaged product. The word “brand” isn’t typically associated with human qualities: Defining your brand requires you to take an objective, impersonal look at …
Personal Branding Weekly – I is Better than We
It is and you know it. Imagine if someone told you “we’re really glad you’re here”. Now, imagine if that same person said “I’m really glad you’re here.” Can you feel the difference in energy between the two statements? In an effort to be more professional, more corporate and more team focused we’ve lost the …
3 Tips For Maximizing Speaking Engagement Value
As a regular speaker at conferences and events around the world, I’m often asked what are some tips for maximizing the value of speaking engagements. Here are my 3 top tips to leverage your speaking engagements:
1. Wow your audienceDon’t skimp on your PowerPoint time. Bullet points are rarely going to impress anyone. Do …
Tools Don’t Matter, Skill Does
In the ongoing debate over the existence of social media experts, people point to the ever changing landscape of social media as their evidence that there’s no such thing as experts. The anti-expert side argues that the mere fact that social media tools pop in and out of existence, or that they dramatically change their …