Can Personal Brands Use Facebook Ads?
Yes.
With a few tweaks, that is.
First of all, you should know that Facebook Ads don’t work with personal profiles, so let’s get that out of the way. As a solopreneur or professional looking to utilize Facebook Ads to grow your reach, you will require a Facebook business page. The information you fill out …
Viewing Prospective Employers: Mirror or Glass Door?
Face it: Most people are changing jobs more often than ever before. Some by choice, many against their wills. Average tenures, even at executive levels, are running 18 to 36 months. This steady-state churn means you are likely to be conducting many job searches in your lifetime and contemplating many new employers. If you are …
How to Reinvent Your Career in 2014
For many people, reinvention is front and center in their minds as we enter the New Year. While most focus on losing weight and saving more money, reinvention can also be about your career. Whether you are star employee looking to move up or dealing with a bad reputation, there are multiple ways to reinvent …
4 Ways to Jumpstart Your Brand in 2014
As we begin to delve into the new year, you may be wondering what new and improved ways you can use to boost your brand.
Before you think about the future of your brand, however, it’s important to look back on your brand in 2013. Did you get it to where you wanted it to …
We Must Like You to Hire You
In all the time I’ve been working, coaching, teaching and speaking: I have never met anyone who is too stupid or uneducated to get the job they really wanted. I’ve never met a business owner or someone who wanted to be an entrepreneur who lacks the intelligence or ability to build the enterprise they really …
3 Methods to Build Your Personal Vocabulary
Do you have a personal vocabulary?
Do you have a list of words or phrases that you regularly use to describe yourself?
For most of us, the answer is no.
One thing I have learned from all of the Birkman feedback I have given in the last three years is that most of us do …
Building Your Brand in 3 Easy Steps
To build your brand you must first explore your current skills, values, and knowledge. Whether you have worked to build your brand in the past or not, you have a brand already, we all do. Explore your current brand to determine whether it aligns with where you would like to move or cultivate …
How to Increase Social Media Engagement
Think about the social media content you’re most likely to like, share, comment or click on. What posts catch your eye? Humorous comments? Inspirational photos? Instructional videos? A sales pitch? Odds are you’re most drawn to posts that aren’t a solicitation to buy, but offer something informative or entertaining. The next question is, what type …
How Much Growth is Healthy? When is Maintenance Better?
We’re a society that’s obsessed with change and growth, and in many ways that’s a great thing. When a person challenges himself to learn new skills, acquire new positive behaviors, adjust to transitions, assume new responsibilities, he typically becomes broader, more productive and emotionally mature. While this is true for most people, it’s also true …
Increase Brand Loyalty Through Giving
What makes a company or brand great? It’s not just the products or services or social media influence that counts. The most important element in brand marketing is people – and, what better way to connect with your audience than with giving? Not only does this build loyalty, but also shows them how much you …