How to Repair a Tarnished Brand
It takes years to build a reputable brand; one that people trust and talk about positively. Unfortunately, a brand image can be ruined in an instant. Just ask Paula Deen or Mike Jeffries, CEO of Abercrombie & Fitch, whose careless remarks sparked outrage and damaged their otherwise positive images. It’s Murphy’s Law that says things …
3 Tips to Get a Recruiter’s Attention
Finding a job is a job in itself and to succeed at finding work, one thing I would HIGHLY suggest is that you release any sense of entitlement. One very hard truth that some have not learned is that recruiters do NOT work for you. They are looking out for themselves and are not being …
The Response You are Searching for is NO
One of the most difficult words for some people to say has just two letters. Yet, this one word can cause people to wince and feel guilty for saying it. There is no need to feel guilty for saying it if you have a reason. And, there is always a reason for deciding not to …
Personal Brands: Managing Third Party Validation
As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a great reputation does a lot for your business. In this digital age where a majority of consumers turns to online review sites and social networks …
Seven Reasons Your Employer Is Hurting Your Career
I was recently approached by two different employees of a successful $2B+ Atlanta company. They both were unsatisfied with their career situations and wondering if they should look for better opportunities. Both were very smart, highly motivated, and well accomplished… the type of employees you would likely rank a 9 out of 10. I referred …
Why Restraint Helps Your Personal Brand
Looking to persuade someone that you’re the absolute right person for a job or a new business? Turns out that how much you say about yourself might matter more than what you say about yourself.
When we’re trying to convince someone that a person or a product is great, the tendency is to keep telling …
Don’t Ask, Don’t Tell, Don’t Get a Job
Don’t misunderstand the title of this blog. It’s not about sexual preference. It’s about networking. Every morning, when I take my walk, I observe groups of teenagers waiting at street corners for their school buses. Two things are common to these groups. The kids are not talking to each other, and the majority of them …
4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
How To Handle The Unexpected Agony in Life
Death. Divorce. Moving. Illness. Losing a job. You probably know the list of things you might need to survive, because life inevitably changes and deals you losses along with the wins. Agony often accompanies loss, because your sense of yourself is shattered. Agony rushes in when you lose your sense of safety, stability, hopefulness, peace-of-mind, …
When You Stand Out, You Are Personal Branding
When you are visible, things happen. People seek you out because they’ve heard about you and your capabilities. They invite you into business meetings and conversations when they don’t have to. Your name pops up when people talk and gets passed upward and outward. You are top of the mind and tip of the tongue. …