Why Hiring an Assistant Could Save Your Personal Brand
There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’
If your answer to the above question is no, and you continue chugging along solo, you could reach a plateau in your personal brand that eventually leads to …
Introvert’s Dilemma: Charge or Recharge?
Some of my favorite people are introverts. Like me, introverts need a good bit of alone time, which my staff calls my “cone time.” About half the time my nature cries out what Greta Garbo famously drawled (if Germans can drawl), “I want to be alone.” I like cone time, but I can go a …
Improving Workplace Communication is Not What You Want
Upon finishing a recent client project we had a nice discussion to close out our work.
I used it as an opportunity to learn my client’s feelings regarding the results we achieved.
We discussed the problems he and his company were facing that motivated him to bring me in.
He said one word, “communication.”
Then, …
Personal Branding Weekly – Let It Go!
From Travoltified names to thousands of renditions, the anthem for this winter and early spring has been “Let it Go!” With the first quarter of 2014 closing, what goals or practices do you need to let go of for 2014? There are practices and behaviors that at one time served us well and now due …
What Your Personal Brand Needs Before Your Ideas Will Get Funded
If anyone asked me if there was a bet I could not lose, it would be this: all of you out there have amazing business ideas bouncing around your head.
How do I know this? Because – as someone who works in innovation – I have people tell me their ideas all the time. And …
Get Known as “Top Talent” Using These Five Traits
If you want to get hired and stay hired you need to know how hiring managers think. Since Google is setting the standard for attracting, hiring (and paying) top talent, examining and understanding their hiring standards and practices could help you even if you have no interest in working there.
Let’s start with GPA’s and …
Leaders: Get the Most From Your Team
The best teams are greater than the sum of their parts. But for that to happen, they need a leader who can inspire and motivate every member to fulfill their potential. Some leaders struggle to provide the leadership needed to get the most out of members. To achieve maximum results, team leaders need to treat …
Google Plus as an Effective Branding Tool
Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. This is a great time for personal brands to tap into a …
Small Business Owner: You are More Agile
As a small business owner or solopreneur, you are in constant war with your competition for the attention and loyalty of a (sometimes-small) consumer group. Larger companies may have the resources and capacity to roll out massive marketing campaigns, but it takes lots of creativity and hard work to make your brand’s voice heard.
To …
Preparing for In-Person Meetings: 4 Things Remote Workers Should Do
There are jobs in every industry that have remote options today. The U.S. Census reports that 13.4 million of the working population telecommutes at least one day per week. A smaller number work from home completely. Whether small business owners or full-time workers that utilize their own office space, it is becoming more common for …