Use Facebook Custom Audiences to Increase Your Brand’s Sales
Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.
Many brands and businesses advertise on Facebook as a …
Networking: Your New Year Cure for the Career Blahs
Another new year is just around the corner. And if you are part of the 15% of workers who a Gallup poll says are underemployed or the 53% of workers who a Conference Board survey says are not satisfied with their current employment, perhaps this is time to dust off your networking shoes and get …
Improv’ing MLS Ticket Sales: An Interview with Bryant Pfeiffer
Recently, I was fortunate to catch up with Bryant Pfeiffer, VP of Club Services for Major League Soccer (MLS). We connected over our shared affinity for improv comedy, as he has been infusing improv concepts into training for ticket sales reps for multiple sports leagues over several years. In his current role, Bryant is charged …
Enhance Your Resume with More Accomplishments
I sat down this week with a 39 year old client to review his resume. As we went through his resume, I suggested changes and the reasons for them. Perhaps some of the items we discussed would be helpful to you. Here goes….
Creating attention from the start of your resumeMy client’s resume started …
How to Build a Successful Team
Team building is a difficult task. In order to build a great team, you need to understand other people, their strengths and weaknesses and figure out which tasks they like to work on. If you are a manager, you should also keep in mind that you are responsible from the success of your team. This …
Are You Seeking Respect and Failing in Interviews
Seeking Respect in Interviews
Are you seeking respect and backing off your usual style when you first meet someone?
I have several new clients whose natural style is to be direct in their communication. In contrast, they have a high need for respect in their dealings with other people, as defined by their Birkman Assessment.…
Learning from Leaders of the Past
In order to get a true feel of what comprises a leader, it’s crucial to analyze those who came before us. Both their cultivated and natural leadership qualities led them to success in various situations. The concrete examples by proven leaders below act as guideposts for our ambitions toward becoming great leaders that attract remarkable …
Make Your Personal Brand Shine With Strong Communication Skills
Having strong communication skills is crucial. One needs to know when it’s important to listen and when its necessary to respond. There are many subtleties in communication that can influence others; the best communicators strengthen their personal brand using speech and silence to influence others’ opinion of them. They intuitively know “when silence is golden” …
Holiday Social Media Marketing Tips
There is no doubt that more and more consumers are turning to media devices to help them make buying decisions. According to a survey by Accenture, 13 percent of consumers surveyed indicated they plan to use social networking sites to help them with holiday shopping in 2014. More than 63 percent plan to use a …
Content Marketing Strategies for Personal Brands
Having a well-planned content strategy is an important tool for your personal brand. It’s the way in which your business can establish itself as an expert in your industry both online and off. The type of content you choose for your target market and social media marketing is also important.
There are several ways that …