Use Facebook Custom Audiences to Increase Your Brand’s Sales

  • 1 min read

Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.

Many brands and businesses advertise on Facebook as a way to promote their content and attract new leads. But what about the conversions after someone has clicked on the ad? This can be a challenge for most campaigns, but there is a solution.

Welcome to Facebook Custom Audiences, which is a newer program introduced by the social network to help advertisers to appeal to those they have already made connections with. The service allows ads to be targeted to your brand’s existing email list, which has a much greater ROI than a standard ad campaign.

When you create a Custom Audience on Facebook your business is placing its products or services in front of the eyes of its subscribers. A simple CSV file or MailChimp connection is all that is needed. Not convinced yet about how powerful this tool is for your personal brand?

How Facebook Custom Audiences Can Increase Visibility

Here are several ways Facebook Custom Audiences can enhance your advertising and sales:

• Target marketing on Facebook – While a general advertising campaign allows for demographics and keywords, a Custom Audience will be seen by a specific target market who is already interested in your brand.

• Build interest in your products and services – Once a subscriber has viewed your Facebook ad the opportunity to follow-up with them is golden as they have already shown that they are likely to make a purchase. Additionally the chances of social sharing is greatly increased.

• Conversions increase – A regular advertisement on Facebook can be easily forgotten or overlooked, but if a subscriber is already a loyal follower it’s more possible to convert these into sales.

• Less sales work for you – When your personal brand puts forth a great offer to its audience on Facebook the tough job of generating a fresh sale is greatly reduced. It’s far easier to nurture someone who is already familiar with your product or service than to those who are seeing it for the first time.

Creating a Facebook Custom Audience for your personal brand is as simple as visiting the Ads Manager menu then following the instructions step-by-step in what is about a 30 minute process. The next time your business creates an ad campaign you will be able to select a targeted audience of leads already captured who are familiar with what you have to offer, which will help your brand produce more sales.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

Research suggests the happiest people in midlife aren’t the ones who finally found themselves — they’re the ones who stopped outsourcing the question of who they were to the people around them

Research suggests the happiest people in midlife aren’t the ones who finally found themselves — they’re the ones who stopped outsourcing the question of who they were to the people around them

The Vessel
8 signs someone has a truly difficult personality hiding underneath a perfectly reasonable first impression, says psychology

8 signs someone has a truly difficult personality hiding underneath a perfectly reasonable first impression, says psychology

The Vessel
People who bounce back from difficulty with genuine strength almost always trace it back to these 7 habits they were quietly building in the ordinary moments of their lives long before anything hard enough arrived to make those habits matter

People who bounce back from difficulty with genuine strength almost always trace it back to these 7 habits they were quietly building in the ordinary moments of their lives long before anything hard enough arrived to make those habits matter

The Vessel
7 conversations psychology says most adult children never have with their parents until it is too late and that take less courage than the years of silence that came before them

7 conversations psychology says most adult children never have with their parents until it is too late and that take less courage than the years of silence that came before them

The Vessel
Letter to anyone in their 40s who has started wondering whether the life they built was actually the one they wanted or simply the one that made the most sense to build when they were too young to know the difference: what you are feeling is not a crisis it is the most honest question you have ever been brave enough to sit with

Letter to anyone in their 40s who has started wondering whether the life they built was actually the one they wanted or simply the one that made the most sense to build when they were too young to know the difference: what you are feeling is not a crisis it is the most honest question you have ever been brave enough to sit with

The Vessel
Psychology says people who over-explain every decision they make aren’t insecure about the decision — they’re preemptively managing your disappointment in them

Psychology says people who over-explain every decision they make aren’t insecure about the decision — they’re preemptively managing your disappointment in them

The Vessel
Load more
CATEGORIES
Explore