Use Precise Keyword Research for Better Brand Visibility
Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.
Should you still use basic keywords?
In the …
How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
Personal Branding Weekly – Do You Sound Lame?
If you’re using the words “sorry” and “thanks”, then you run the high risk of sounding lame. These two words are thrown around so haphazardly and without any genuine feeling that they rank as having negative effects on your personal brand much like “umms”, “you knows” and “stuff like that”.
Are you guilty of using…6 Places to Keyword Optimize Your LinkedIn Profile
Whether you’re looking for a job, searching for freelance clients or promoting a business, LinkedIn is an ideal place to start. Some people, myself included, have neglected LinkedIn for the more popular social networks, such as Facebook and Twitter. But recently, I’ve started spending more time at LinkedIn and have been kicking myself for not …
Five Blogging Lessons Learned From Newspaper Columnists
If you want to be a thought leader in your field, to be seen as one of its leading authorities, you need to pay special attention to how you blog.
You can’t just splut out a blog post here and there, and expect people to take you seriously. You also can’t have an overly formal …
5 New SEO Strategies You Should Be Aware Of From Rich Gorman
[Sponsored Post: This post is brought to you by Rich Gorman and you can follow him on Twitter @RichAGorman]
Here are a few new SEO (Search Engine Optimization) strategies that Rich Gorman sent me that you should use to build your online presence and optimize it for Google:
1. Co-CitationCo-citation, as Rich Gorman explained …
Personal Branding for Theatrical Actors
The world of theatrical actors is a lot like the world of a job hunter. You have casting calls (job openings), auditions (interviews), you play your part (do your job), and then the show closes (you get laid off), and it starts all over again.
But as much as we’ve talked about personal branding and …
Master Google AuthorRank to Improve Personal Search Rankings
Google’s new AuthorRank algorithm is going to help you make a big splash in the personal branding arena, because Google is going to be able to rank the trustworthiness of blog and article authors, and your score could have a positive or negative effect on your article’s placement in the search rankings.
I wrote about …
Google AuthorRank Helps Personal Branding
If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.
AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…
Branding Yourself With Google Panda
The Google Panda updates has changed a lot of what companies are doing to ensure they’re being found on Google for their particular field and keywords. But how can you take advantage of this for personal branding?
Take advantage of Google Panda1. Define your keywords
The first thing to do is to define what …