A Cup of Coffee to 2010’s Biggest Branding Takeaways
Lest history repeat itself throughout 2011, there are many significant branding takeaways from 2010 that shouldn’t be overlooked.
Here are my Top Three 2010 Branding Takeaways. Please leave a comment below and add to the list of the Biggest 2010 Branding Takeaways!
1) Your Brand Must Be Backed By a Quality Product.
People will follow …
ARC: Awareness and Respect (build) Character
Am I a grumpy old man at age 58? Am I feeling like Rodney Dangerfield who “never got any respect?” Am I old-fashioned and, as Jethro Tull might suggest, Living in the Past? My questions have to do with, what I perceive to be, a lack of respect in America today.
I am sitting in …
Be A Good Sport
Sportsmanship is not limited to games played on fields, courts, and courses. After all, what is sport? It is simply athletic competition. Absent the athletics, it is merely competition.
As a human being, you compete every day, do you not? In your career. In business. At home, subtly, with neighbors. The entire human existence – …
3 More Personal Branding Predictions for 2011
Recently, Dan Schawbel released his seven personal branding predictions for 2011. Among them:
Your online personal brand will be consolidated Soft skills become more important than hard skills As the economy gets better, the war for talent ignites Social networks will become completely ineffective for one-to-many marketing efforts Personal brands have more responsibilities Social media…Your SMART New Year’s Resolution
How many New Year’s resolutions have you made that weren’t smart? For that matter, how many have you made that you can even remember? Outside of my ones about a boyfriend and more exercise, not only do I not remember mine, I clearly don’t keep them. (Or I would still be relishing my successes.)
That’s …
Are You Working to Make This a Better Planet?
When I began business, I aspired to helping communities at large overcome the difficult learning curve of business and sales by sharing what I know to work well. My desire has always been to help others become successful in a shorter period of time. The subset of this is to give a percentage of earnings …
Narcissism: The New Normal
ToneCheck.com provides an email plug-in that flags sentences with words or phrases that may convey unintended emotion or tone, then helps you re-write them. I was kidding about that when weeks ago I introduced you to SocialMediaSobrietyTest.com. It’s an opt-in service that requires users of Facebook, MySpace, Twitter, Flickr, YouTube or Tumblr, to go through …
How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
Set An Example Of Action
Networking is a verb. By definition, it is an action word. Thus, you cannot network by sitting back and letting the world operate around you. You need to get out there and actively involve yourself.
At work, if there are extracurricular projects to tackle or committees on which to serve, be at the forefront of …
Scheduling and Rescheduling: Pointers to Build Relationships
Hectic is the only way to describe everyone’s schedule today. Those still working are doing the job of at least 3-4 people, which affects interview and sales appointments. Entrepreneurs are trying to stay above water. So many have over-extended themselves. Consequently, rescheduling has become a necessity more than ever.
However, some people choose to ignore …