Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Develop a Personal Brand Mindset in the Workplace
In a struggling economy, there are no guarantees when it comes to keeping a job. Employers can and do let workers go for a variety of reasons, not all of which are fair. In this atmosphere, many employees want to play it safe by towing the line to protect their job. However, the safe route …
The Story Behind the Personal Brand
This is the era of social networking: It doesn’t only facilitate communication amongst people but also has become one of the primary windows through which businesses can connect with their customers. Whether it’s a large business or a smaller one, it can prosper greatly by harnessing the power of social media appropriately.
Therein lies the …
Keeping Confidences – Your Secret Weapon for Success
Have you ever heard something that you just couldn’t keep to yourself? Assuming you are older than 5… I hope you were able to resist the urge.
Sure, there are times when we are bursting at the seams to tell someone something we just heard. What if the person that told you said… please keep …
Role PLAY versus Real Conversation
Admittedly, I’m the lone ranger when it comes to sales trainers believing role-play is a great way to teach others to sell best. In my opinion, role-play is just that – play, or playing a game.
Typically, salespeople seek the way to win approval, a sale, or the game. Accordingly, they try to formulate their …
Knowing When Your Career Tank is on Empty
Your career tank can be similar to your automobile gas tank in that you have to fill it up from time to time. You have to make sure you have enough motivation, energy and positive relations with your current employer that if you want to make a change, you can do so relatively painlessly. If …
Your Own Personal Brand No Fly Zone
“There are times when the best appointment you keep is with yourself.” [tweet this]
There are many times, especially as we start the week, that we run around trying to take care of so many “conditions” that we ourselves have implemented. We might have the standard that all phone calls get answered in two hours …
Parents Beware: Branding Beyond Home Life
As a writer, I’ve built some of my own brand reputation on the fact that I am a “mommy blogger.” I love being part of this community – most of the time. When I’m bidding on a new writing project, however, I often don’t list the link to my parenting blog. Since I do not …
What Your Look Says About Your Brand
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Throughout our professional lives, we’re constantly reminded about the importance of nonverbal communication. It makes up around 90 percent of all communication, meaning it’s essential to pay attention to it. The way you look and act, even before words come …
Branding by Association – Part II
In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you. Associating yourself with certain groups will affect how you are perceived – both positively and negatively. …