Personal Brands: The Art of the Snap
Adorned with a cute ghost as a logo, Snapchat is the latest social media platform to become a viable marketing tool for solopreneurs and freelancers. However, for those that know anything about the app, this seems counterintuitive. After all, the pictures or videos that are shared last only a few brief moments before they disappear …
Teamwork vs. Individual Work
By now, we all know that some people prefer to work individually and others in teams. Both teamwork and solo efforts have advantages and disadvantages. The key is finding the rights tasks for each one.
Let’s take a quick look below for the pros and cons of these different personality types and work styles.
Advantages…
Job Security or Job Insecurity?
Unfortunately, as much as we’d like to think that our careers are entirely in our hands, there are many factors over which we have no control. Keeping your current job may be one of them.
Of course, there are things you can do to increase your job security. Working hard, continually learning, and taking responsibility …
Mastering Your LinkedIn Profile
How often do you look at other people’s LinkedIn profiles?
How often do you look at your own LinkedIn profile?
If the answer to the second question is never … it’s time to bite the bullet.
Take 5 minutes and read this post, then go to your LinkedIn profile and do a quick sanity check …
A Time and Place
If you work out regularly and are making great progress, you should be proud. Most of us want to share this elation by posting pictures of our shapely arms or rounded butts in celebration. It’s only natural now that so many of our closest friends and family members are more easily reached via social media. …
How to Avoid Burnout
If you are a workaholic, committed to work too much or just spend your time between work and office while doing nothing else during the week, then, chances are that you may start to feel overwhelmed, exhausted and even depressed. Below you can find some hints for motivating yourself and avoid feeling burned out.
Sleep…
Self-Reflection Helps Your Personal Brand
A business friend of mine – Garret – once played a mischievous trick on his employees. He pulled out their resumes from his file and made a few changes to them. He altered the employees’ names, the names of the companies they’d worked for, and other details that would identify each employee. At the next …
Mastering Hygiene on LinkedIn
Have you done a LinkedIn Checkup lately?
If not, now is the time.
It won’t take long and it’s not hard.
Over the last few weeks I have written a series of posts about Mastering LinkedIn. The topics were purposely short and consumable. I created short videos for each of them and posted the written …
OverTagging: Crime and Punishment
Tagging is an essential part of a solid social media marketing strategy. It helps you interact with both your current audience and those you want to woo into your fold. However, there have been enough cases of overtagging that Facebook, Twitter and Instagram all have their own brands of justice when it comes to dealing …
How Personal Brands Can Succeed with SEO for 2016
Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven by conversations and phrases. Google’s latest algorithm has evolved …