An Aggressive Personal Brand is the Only Way
You could be an intellectual and subject matter expert in your field or function, but without an inborn desire to go out and pursue your goals, you will fail. To get attention, you must demand attention from your audience. You have something important to say and material to show off, so do it, but make …
Introducing the Personal Network Report Card
In a post last year, I exclaimed that there is a strength pyramid for your personal network. I have developed a report card to take this strength model into account. 60% of corporate jobs are taken through networking, so I feel this is a vital tool to you and your personal brand. As you fill …
Support – “The Personal Brand Driver”
Support is one of the most critical parts of a Personal Brand. I say this because, the people in your life that truly support you through both good and bad times, are the same people that help you elevate and overcome obstacles. These individuals, such as your close friends, relatives, family and mentors, help shape …
Presenting for IMPACT
What is the one time when you are in the spotlight?
You guessed it, when you are presenting to your audience on a given subject. Your credibility is at stake during this presentation, so be prepared to answer questions and be concise with your PowerPoint slides and vocals.
Here are some tips:
Know your audience: …Stairway to heaven
“You have to start somewhere” a quote that many of you have heard in the past or present, exclaiming that you can’t just become a CEO overnight and that you have to pay your dues in the beginning to transform into your desired image.
How you get there is up to you and your strategic …
Resources: The building blocks of power
How does one gain power and success?
Resources in nature cover the areas of people, money and materials. These three areas allow one person to have more control than another. The more wealth, raw materials and people you have working for you, the more powerful you will be. When I mention power, I mean the …
Your Credibility Impacts Your Personal Brand
The term credibility essentially gravitates to those who understand the principles of marketing and apply the concepts in their lives. Credibility is what you are judged on and what your net value is based upon. It is also a measure of your comprehension of a particular field or practice. The more credibility you bring to …
How the 4 P’s Apply to Your Brand
I view this blog as a way to approach life, while integrating marketing concepts and applications. The foundation of marketing lies with the four p’s, as you may already know. If you were to sell a new product, you would start to describe the product, your convenience to your community, low price point and promotional …
Marketing is life
Ask these following questions to yourself:
Why do I choose to purchase the items or brands that I do? What creates this preference? What drives the decision making in my life? How do people perceive me and what do they base these views on? Am I being controlled by the organizations that surround me? What…Knowledge Worker
There are two types of workers: regular and knowledge. Regular employees will remain stationary and unaffected by organizational change. In this fashion, they will pass on learning new technologies and strategies in order to conduct business more efficiently. The end result of a regular employee is to become obsolete in his or her current environment. …