The term credibility essentially gravitates to those who understand the principles of marketing and apply the concepts in their lives. Credibility is what you are judged on and what your net value is based upon. It is also a measure of your comprehension of a particular field or practice. The more credibility you bring to the table, the better the chance you will have to succeed in any situation. It can be either spoken, written or personal, but it is formulated by perspective, relationships, knowledge of a field or work accomplished.
If you examine this definition closely, the word trust is mentioned. The idea here is that if your manager trusts and believes you will accomplish a task, then you have credibility on your side. Without the credibility, you might not even get assigned a specific task or even obtain a job. Credibility must be earned, just as your trust in another person must be earned over time. The more credible you are, the more responsibility that your manager will trust you with. Credentials, such as the very elements you would view on a resume, forecasts credibility but is not the only indicator, which is why you still must prove yourself.
As a brand, you must establish a line of credibility with your peers and co-workers, so that they entrust you with projects and the ideas you conceive. Without this element, you will have no mobility or success in life. Credibility is centric in order to build your brand and push your career further.
From 2001 till 2006, I desired to grasp a firm foundation in the marketing discipline, holding positions in all of the major areas. These area’s, such as marketing research, advertising, public relations, direct mail, personal selling and graphic design are all integrated into marketing as a whole. My goal here was to become competitive in the job market by demonstrating that, unlike the majority, I understood marketing and it’s related functions, in a variety of different work settings and cultures. Another approach I encountered along the way was to balance off work experience with scholastic activity, so you can cross apply learning. This helped while I juggled working at Reebok, Lycos and taking two classes simultaneously.
Advice to succeed
Make the most of your time, be productive and get experiences others do not have the opportunity to have
Stay competitive as much as possible. This means become well balanced. Integrate school with work experiences, while still maintaining a social network.
