How the 4 P’s Apply to Your Brand

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I view this blog as a way to approach life, while integrating marketing concepts and applications. The foundation of marketing lies with the four p’s, as you may already know. If you were to sell a new product, you would start to describe the product, your convenience to your community, low price point and promotional tactics of attracting this audience. Without the product and strategy, the other P’s cannot function as once succinct unit. Let me break down this chart and describe to you how it relates to your life.


Product: Instead of selling an object, you are selling yourself, so therefore you become the product being sold. You have many attributes or characteristics that may differentiate yourself from the competition and make you who you are. The idea here is that you must build your product and establish a line of credibility. In order to build your product, you should educate yourself through schooling and work experiences and the vast array of knowledge that swarms you in your everyday life. BUILD YOUR BRAND and become a marketable “product.”

Place: Now that you have built your brand(yourself), decide where you would like to showcase it or who your target market is for presenting it. These would be companies where you would like to work, whether close or far from your current location. DECIDING ON THE RIGHT PLACE will translate into an enriching experience that will also build your product.

Price: The price in this equation is your net value that you could provide to a company. Your value is encompassed by your wealth of knowledge, title, and years of experience that you bring to the table. As your value increases, so can your asking price for starting salaries. MATCH YOUR EXPERIENCE TO A PRICE.

Promotion: The promotion area of the four p’s gravitates towards tactics that define how you get the job you desire. These tactics should be both creative and intuitive and should take into account the other 3 p’s in order to be effective. CREATIVELY PROMOTING YOURSELF will enhance your visibility and generate positive responses if successful.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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