Introducing the Personal Network Report Card

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In a post last year, I exclaimed that there is a strength pyramid for your personal network. I have developed a report card to take this strength model into account. 60% of corporate jobs are taken through networking, so I feel this is a vital tool to you and your personal brand. As you fill out this report card, note how much stronger a family connection is, from an acquaintance. This should tell you that developing relationships is critical to your career development. The probability that an acquaintance will recommend you to a hiring manager is slim, relative to that of a family member. The closer the connection, the more value that member of your network has and the more “powerful” you become. I say “powerful” because your network gives you the power to claim opportunities you normally wouldn’t have viewed otherwise. Your goal is to increase your network and the total value of your network, at the same time. Remember to not share this report card or contact information of your network to anyone. This is your personal tool, not theirs and although you might use it to help others, it is best kept to you.  As you grow and develop, so will your network and the strength of your network.  The key is that, while your growing and maturing, your network will be increasing their network.  You want your network to connect with others as well because that will help you broaden out.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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