The Theory of eBrand Attraction
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Out of everything I’ve learning on my personal branding journey, the Theory of eBrand Attraction is one of the most significant. I say this because the whole idea of eBranding is to expose exactly who you are, in a very authentic way, to the world. When this occurs, there are those that are attracted …
A CMO’s Guide to Brand Management through Social Media
Here is my TheLadders.com column for this month:
In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous “DELL Hell” blog post. In his blog post he stated “I just got a new DELL laptop…the machine is a lemon and the service is a lie.” It is …
Build Credibility For Your Personal Brand With Endorsements
Today I want to talk about endorsements. In my opinion, this is one of the more important posts on this blog because, at the end of the day, endorsements are currency. Most people don’t start off trusting your brand, but everyone has at least one person that they do trust. In order to alleviate a …
A Corporate View of Personal Branding with Pros and Cons
There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. He recently released …
Craft a Consistent Brand Image Across All Social Networks
This week has already been amazing because I’ve finally gotten to posts that were in the queue for months. My last few posts have helped you understand the importance of reputation management to secure your brand and how to leverage various media types to get your message across. Today, I want to talk about how …
Claim Your Brand Name on Social Networks or Suffer
There has been much debate in the blogosphere about Seth Godin’s Twitter account. He never registered his name on Twitter and someone took it. This individual used his avatar, information and actually tweeted using this account. Fake Seth now has 4,375 followers and has sent 476 updates. Luckily for Seth, he blogged about this and …
Media Comparison and Strategy: Blog, Podcast, Magazine & Book
As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, …
Myth: Personal Branding Is All About YOU
False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth.
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Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection.
Daniel Pink Introduction
This all comes together as one of six chapters in …
Professional and Personal Communication Across Generations
Today, I wanted to discuss how different generations communicate. The more you understand how to reach people properly, the more successful you will be with responses. Imagine yourself as the receiver before you send messages. This discussion will wrap around new and traditional methods of communication and serve as a resource for you, prior to …
College Students Fail When They Ask For Jobs Instead Of Relationships
Within 24 hours, I’ve been given the impression that college students ask for jobs from alumni, without trying to start a relationship or at least network. I just got through speaking with one of my friends who is a freshman in college and we have a networking event today for our fraternity and he goes …