Personal Brand Audit: What’s Your Online Visibility Score?
This is the fourth in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand effective and up to date. (See Part 1: LinkedIn Audit, Part 2: Facebook Audit, and Part 3: Google Audit).
What is visibility?The hallmark of a strong personal brand online is …
Personal Branding Interview: Caterina Fake
Today, I spoke to Caterina Fake, who is the co-founder of Flickr, the Chief Product Officer at Hunch.com and is one of Time Magazine’s top 100 most influential people. In this interview, Caterina talks about how she got started with social media, what Hunch.com is, how she’s built her own personal brand and more.
What…What Sex Can and Can’t Sell
Sex is the core of many celebrities’ personal brands. These popsugar people make a living being hot. They play out their lives with others who are just as hot. Megan, Brian, Scarlett, Ryan, Brad, Angelina, Gisele, Tom and the phalanx of usual suspects dance among their own kind. Their brand images are not just the …
Personal Branding Interview: Adam Penenberg
Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company. In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …
How to Brand Yourself Without Alienating Your Company
There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately. I’m prone …
Personal Branding Interview: Katherine Crowley and Kathi Elster
Today, I spoke to both Katherine Crowley and Kathi Elster, who are the cofounders of K2 Enterprises and coauthors of Working For You Isn’t Working For Me. In this interview, they talk about how to get along with your manager, how to deal with it, when to quit your job if you don’t get along …
Personal Branding Interview: Frances Cole Jones
Today, I spoke to Frances Cole Jones, who is the author of The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World and and founder of Cole Media Management. In this interview, Frances goes over controlling your reputation, how to sell yourself in any given …
Some Personal Branding Brain Food
Recently, I stumbled across Tom Peters’ article The Brand Called You — I pulled out some of my favorite points for this week’s post. If you have not read this article yet, it is an non-negotiable, absolute, must-read! If you have read it, it won’t hurt to read it again — I learn something new …
7 Habits of the Successfully Published, Part 4: Leverage
Successful authors tend to be highly leveraged; this doesn’t mean, however, that they are deep in debt. Rather, it means that they are committed to to recycling, reusing, and re-purposing their ideas.
Successful avoid the temptation to continually reinvent the wheel. Instead, they create a body of knowledge, and use it for multiple marketing and …
Twitter Personal Branding Q + A #3
More answers to recent questions people are asking on Twitter about personal branding.
Benson Mensah-Bonsu, @bmbonsu, asked: What is the most important part of your personal brand?
Jacob Share, @jacobshare:
Your capacity to convince people that you are what you say you are.
Ideally that means having an authentic personal brand, one that is just …