Personal Branding Lessons from New York Fashion Week
Since moving to New York City in 2005, I’ve found that my favorite way to bring in my favorite season (fall) is with New York Fashion Week. The shows; the parties; the hair; the clothes — something about it just amazes me. I, like many other New Yorkers, put on a fashionable outfit (that I …
Personal Branding Interview: Don Hutson and George Lucas
Today, I spoke to Don Hutson and Dr. George H. Lucas, who are the co-authors of the New York Times bestseller, The One Minute Negotiator. In this interview, Don and George tell you why people are afraid to negotiate, what the qualities of a good negotiator are, the benefits and drawbacks of negotiation, and more.…
Prepare a Vision Statement for Your Nonfiction Book
A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.
A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…
Get Blogging! Leverage a Blog for Your Personal Brand
If you’re a regular reader of this blog, you’ve heard how great blogging is for your personal brand and establishing yourself as an expert. But – did it motivate you to actually start your own blog? Did you start writing posts after you heard this advice?
Although many people realize the benefits of blogging – …
Personal Brands: Have It Your Way
I could tell you this story 6.8 billion different ways, which is just about how many of us there are on this planet. It’s the story behind why I didn’t write last week and why I didn’t have a barbeque on Labor Day. The same saga could have (and likely did) happen to others.
I’m …
A Cup of Coffee to Presenting Your Coolness
As Seth Godin would say, “if you want to be seen as different, then you actually have to be different.”
If you really want to stand out – really want to differentiate yourself from the competition and solidify your personal brand of coolness – you have to step it up a notch when presenting your …
Branding Rules for Every Entrepreneur
Here’s a list of personal branding rules an entrepreneur should know:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
2. Maintain an entrepreneurship blog – you’re doing something unique – document it. People want to learn about it.
3. Ensure you answer questions …
True Story: Do Something A Celebrity Will Never Forget
I heard a great personal branding story on a visit to my former hometown of Montreal.
The story was about what happened when my friend Amiel Bender of Beth Ora Synagogue in Montreal met one of the most famous Canadian hockey players ever, the great Jean Béliveau.
If you’re not familiar with hockey, Béliveau played …
Personal Branding Interview: Alan Murray
Today, I spoke to Alan Murray, who is the deputy managing editor and executive editor, online, for The Wall Street Journal, and author of “The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of Our Time.” In this interview, Alan talks about how he got started in his career, …
S.W.O.T. Your Brand
In marketing, one of the first qualitative assessment mechanisms you learn is the S.W.O.T. analysis. I used to think that I would never need to do something so basic in my career, but recently began assessing brands through S.W.O.T. related analysis much more frequently. Anyone who cares about their personal brand should perform this type …