Personal Brands: Stop, Stop, Stop
Facebook’s advertising model is astounding – not only because major brands actually buy those ugly little ads that stick on the right hand side of your wall. It is hard to believe the power of that little block photo and 160 characters.
What’s really astounding is how FB has engineered the trajectory and value of …
Cup of Coffee to Rocking the World
Certified LinkedIn rock star, Mike O’Neil is at it again. His second book, Rock the World with Social Media is about to be released and, like his first book, Rock the World with Your Online Presence, this one is co-written with diva, Lori Ruff. When these two get together, it’s like watching Pete Townsend smash …
What Stops You from Being Yourself?
An insightful elementary teacher noticed our daughter had matching socks and called us into the school for a parent-teacher meeting. He told us she was changing, not participating in class, and developing an attitude. He knew our daughter as a creative, non-conforming spirit who dressed unconventionally, never wore matching socks, and participated enthusiastically in learning.…
Twitter Personal Branding Q + A #8
Answers to some of the latest questions people are asking on Twitter about personal branding.
Chris Gillis, @thechrisgillis, twittered: Do you recommend that a personal account be used to communicate on behalf of a brand on a FB page? Or just the official page?
Jacob Share, @jacobshare: The best scenario, both for a company and …
Personal Branding Interview #2: Stever Robbins
Today, I spoke to Stever Robbins, who is the host of the #1 iTunes business Get-It-Done-Guy podcast, which has received more than 7 million downloads on iTunes. His new book, “Get-It-Done-Guy’s 9 Steps to Work Less and Do More” is now available from St. Martin’s Press. I’ve interviewed Stever before back in early 2009, so …
Are You Shifting and Growing With The Times?
Recently, I met a highly successful 37-year-old who was one the youngest ever CFOs in Silicon Valley. “Jason” had an impeccable resume and his higher education was obtained from the most prestigious universities in the country. He was a gentleman who moved out of an impoverished neighborhood into one of high regard. Jason felt as …
5 Easy Steps for Networking Like a Pro
Networking can be a vital way to build contacts and grow your clientele. No matter what you’re looking to do with your personal brand, growing and nurturing your network will help you get there.
To network like a pro, I’ve broken down the vague task of “networking” into five easily executable steps:
Networking stepsStep …
Personal Brands: Surprise! You Are What You Like
Facebook’s magical money machine is all in its signature “Like” button. Facebook isn’t selling advertisers on the likelihood you’ll buy something. Its click through rate is 1/10th of one percent versus Google’s nearly 10% of audience reached. The goal is getting your permission (without your realizing it) for the brand to announce …
How The Social Network Movie Will Damage Zuckerberg’s Brand
The Social Network movie is coming out on October 1st and has already received substantial reviews from the likes of Rolling Stone Magazine and other influential publications. Rotten Tomatoes gave it a 100%, which is extremely rare for this type of movie, or any movie in general. The New York Post says “It’s the finest …
A Cup of Coffee to Taking a Step Back
For those who are persistent and driven to reach their goals, the constant launch and unveiling of Today’s-Hottest-Wow-Oh-My-God-This-Is-The-Next-Greatest-Thing-That-Will-Replace-Everything-You’ve-Just-Mastered-And-If-You-Don’t-Switch-To-It-By-Tomorrow-At-This-Time You-Will-Become-Completely-Irrelevant tools, it’s easy to forget that you’ve come a long way, baby. (Quick – what brand did that 1970’s slogan sell?)
After relentlessly working on your personal brand for weeks upon months – and for some, …