A Cup of Coffee to Branding within Your Brand
If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.
Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.
But just having …
Personal Branding Interview #2: John Gerzema
Today, I spoke to John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group. He is the author of The Brand Bubble, and his latest book is called Spend Shift. I’ve spoken to John before when his previous book came out back in early 2009. In this interview, John talks about consumer …
Branding Your Interests
Flash back to high school where a well-intentioned guidance counselor, teacher, or parent asks, “What are you going to do?” It’s a difficult question and you may have answered, as many people do, “I don’t know.” Their next question is, “Well, what are you interested in?” They want to direct you into a work or …
Difference Between Branded Profile and Personal Profile
On my last blog post, branding rules for every entrepreneur, a debate broke out over rule #1:
1. Keep your personal life off of any social media profiles that were designed to brand you as an entrepreneur.
I wanted to clarify my viewpoint a bit more on this topic: I don’t want anyone to think …
Personal Branding Interview #2: Kimberly Palmer
Today, I spoke to Kimberly Palmer, who is the author of Generation Earn, and is a Senior Editor for US News & World Report. I’ve spoken to Kimberly before back in late 2008, so I figured I’d catch up with her again. In this interview, she talks about how your financial life impacts your career, …
An Earful, A Thank You, Or Ice Cream
There once was a mom. She worked hard all day at her job and then in the evening she worked even harder to maintain a household for her busy traveling-salesman husband and three young boys.
Service above selfOne especially busy Thursday evening, she came home to an especially hectic situation. The house was a …
Make Your Book Title and Brand Easy to Remember
Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember. It’s something I think of every time I hear local classical music FM radio station promote their Mozart Block at 9:00.…
Your Career Aspirations Fantasy or Desire?
This time around upon listening to the words sung by Susan Boyle, “I had a dream worth living,” they resonated with me in terms of career planning.
So many times we do have dreams, but all that comes of them are excuses. Why is that? Some say it’s due to lack of time, negative teammates …
Defining Your Assets and Competitive Edge for Your Brand
I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.
Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …
Announcing the 2nd Edition of Me 2.0: 4 Steps to Building Your Future!
Today, I’m excited to announce the second edition of Me 2.0: 4 Steps to Building Your Future. Since I always tell people that they need to stay relevant in their industry, I figured I would update and improve my current book so it remains current and continues to support your career and business. Although many …