Sports Leagues Should Embrace Active “Employees” on Twitter
The best brands invite engagement. They showcase authenticity and reply to criticism, instead of deleting it. They also harness the power of their most credible marketers – their employees. Because of social media, employees now have personal brands of their own and can be quite influential. When you think of the personal brands of professional …
Reader Question: Should I Keep My Pseudonym?
Sometimes a pseudonym is a great personal branding move, but times can change.
Here’s the question I was recently asked by a blogger who has used a pen name since launching her blog. She asked me to keep her identity hidden so I’ll call her Ms. Smart (that’s right- a pseudonym for a pen name):…
7 Vital Career ‘Resolutions’ You Should Make for 2012
Part I of II Parts
Editor’s Note: In this the first of a two-part series, international best-selling job hunting book author and professional “headhunter” Skip Freeman examines some key career moves employed job seekers should resolve to make in the upcoming year—if they want to land their dream job in 2012. In Part II, Skip …
No Such Thing as Personal Branding Secret Sauce
I am so very lucky. I have the opportunity to travel the country and speak about personal branding to a variety of people from various teams, groups and organizations. It is a topic that I am passionate about and one that I can speak about based on my journey as well as others.
Invariably, one …
Do You Want To Become An Entrepreneur In 2012?
Yesterday, a Published & Profitable member called told me he was becoming an entrepreneur in 2012, buoyed by his responses to the questions Dan Schawbel asked in Me 2.0 Revised and Updated Edition: 4 Steps to Building Your Future.
After many years in higher education, Mark decided to look beyond a “job” during 2012 and …
Creative Giving to Build Business and Community
Year-end is when many non-profits pound the phones to ask for donations. Given a tough economy, it becomes tough on all concerned; the prospects are embarrassed to say they can’t give and the hired tele-marketer becomes frustrated by all the no’s received. This is the traditional cycle of giving.
Recent conversations had me pondering how …
How To Make Your Personal Brand Stand Out
With so many people out there trying to create and establish their own personal brands, it’s hard to get heard above all the noise. Everyone wants to stand out, but the truth is many people won’t be successful. This is because personal branding takes a lot of effort and time. It’s not something you can …
Personal Brand Ho Ho Holiday Questions
The upcoming days might include holiday parties and getting stuck in the elevator with a group of strangers. Of course, strangers are just suspects – people with whom you may do business or who might refer you to the opportunity you’re seeking.
You can’t stand quietly next to the person who holds the key to …
2012: The Year of the Personal Brand
Some might argue that 2011 was the year personal branding really stepped into the forefront as one of — if not the — most important ways to take control of our life. I’d argue that 2011 was just a fraction of the overall growth this industry is going to see in 2012, and beyond. Google, …
A New Year Full of Hope and Optimism
“True genius sees with the eyes of a child and thinks with the brain of a genie” – Puzant Kevork Thomajan
Another year has flown by in lightening speed, We keep navigating the storms and re-evaluating our needs. So many challenges yielding so many solutions, It’s all come down to faith and execution.
Life has …