I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
7 Things To Review Mid Year
Most of my advances were by mistake. You uncover what is when you get rid of what isn’t. R Buckminster Fuller (1895-1983)
At this points in the year I like to pause, step back and really look at things from a different perspective than my daily and weekly view.
I like to look at the/my …
Action Steps To Get Started With Blogging (Part 2)
Last week, I started a list of action steps for jump starting your personal branding when you suddenly need it. At this point, you should have registered your domain name, set-up a basic blog and most of your time figuring out exactly what you want.
Now that you have the blog set-up, what do you …
Intuition: Your Greatest Unknown Ally
A few days ago I had the great privilege to lecture on personal branding at one of Spain’s leading Universities. After the event – and as it is customary to do in that country – I was lucky to enjoy the late evening and more bearable sunshine sheltered under some trees in an open terrace …
Nobody Should “See” How Hard You Work
After living and working abroad for a number of years, there is one thing that sticks out about American culture in the workplace – we tend to wear our work ethic as a badge of honor. Coming in looking tired, nonchalantly mentioning pulling an all-nighter, and competition of hours worked, is an everyday occurrence.
From …
Where To Find Local Networking Events Offline
Great for making new contacts, meeting potential clients, partners and more, all in person. But how to find offline networking events?
Keep in mind
Industry events are great, but not only for your industry. Use the former for mentors and partners, and the latter for clients and referrals. Events come in all shapes and sizes:…Do You Have Your ‘Dream’ Job? Why Not?!
When you got up Tuesday morning, after the long Memorial Day weekend, and started getting ready to head back to your job, what was your attitude? Were you raring to go, ready to get back to a job you love, doing the things you love? Or, were you like millions of other currently employed people …
Developing Team Produces Improved Business Success
During the early years of business, I kept hearing about the importance of developing team. I didn’t quite capture why it was necessary for someone just starting out. However, the basics were in place such as accounting, bookkeeping, and availability of legal advice.
The next big picture advice heard was to establish a succession plan. …
How One Lie Can Ruin Your Personal Brand
Last week, Yahoo! CEO Scott Thompson resigned amid controversy that he had lied about his academic credentials on his resume. An activist Yahoo! investor exposed Thompson as having added a nonexistent computer science degree to his credentials.
Unfortunately, resume embellishment like this is not uncommon. A 2004 study by the Society for Human Resource Management …
Gen Y Are You Ready To Become Entrepreneurs?
I’m a Baby Boomer who has ignored the glass ceiling, age bias and has become an active, current example that “Women are The New Power Demo”. I am unfortunately not in the majority.
The Kauffman Foundation published a info-graphic about how the “Untapped Potential for Expanding Women’s Entrepreneurship Holds Promise to Grow the U.S. Economy” …