Personal Brands – Less Is More
From employment to solopreneurship to launching your own small business, personal branding is important. Competition is fierce at all levels and it’s important to be able to communicate what makes you different and unique.
This is why you can’t be just a “face in the crowd”. You need to be able to connect the dots …
Know Your Next Step: Successful Career Planning
Your career is important to you.
Your brand is important to you.
But they aren’t working as hard as they could for you. I guarantee it. It doesn’t take crazy time or energy to change that; to get your brand and career turbo-charged.
Action one: map out your grand strategyMost people I work with …
Action Steps To Get Started With Blogging: (Part 1)
Job loss is (unfortunately) a way of life for most of us nowadays. In many cases, it’s due to factors that we can’t even control – such as a bad economy devastating our employer. In the last four years, I lost my job because the economy impacted my employer more than expected. In the last …
Are We Wrong In Creating “What The Client Likes”?
A few years back, when I was working in a 900-person ad agency, a new Copywriter entered our group. As he set up shop in the office next to me, he asked:
“So…this Creative Director. What kind of stuff does he like?”
“Excuse me?”
“You know, what kind of copy does he typically approve? What’s …
Networking For Ever
Would you like to know one of the best yardsticks with which to measure the success of your personal brand? Here it is: the quantity and the quality of your contacts. Since the success of our personal brand and by extension of our career always relies on others – it will be others who will …
Are You A Kobe Or A Durant?
LeBron James may have won the league MVP award for this year but it’s the two players that challenged him for the title this season whose stark differences caught my attention.
With Kobe Bryant and Kevin Durant, no one argues their skill level, work ethic, or desire to win championships. What does get debated, are …
Avoid A ‘Take This Job And Shove It!’ Resignation!
If you happen to be one of the millions of people who are expected to leave their current jobs to take new ones in the near future, then of course you will be involved in the resignation process. No matter how angry you might be with your current employer, or how very dissatisfied you may …
Use Sales Techniques To Get The Interview
Just as job candidates qualify the best opportunity for themselves, the same happens on the other side of the table. You are being reviewed for the best-qualified match to help the company achieve its goals.
Whether you are applying to be a short order cook at a fast take-out establishment or desire to be the …
How To Handle Negative Feedback
It can often be difficult to handle negative feedback without damaging your personal brand. Even if the comments are being offered as constructive criticism, it can be hard for us to see it that way.
While criticism can be tough to deal with, it’s important to remind yourself how to handle it without losing your …
3 Personal Branding Must-Haves
Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who likely want what you have.
The 3 essentials to personal brandingSo here are three must-have parts of the personal branding process.
1. Identify your authentic qualities
What is it that you MUST be? Jessica …