People Loyal to Your Brand
It’s easy to be seen as just another random person – a random blogger, a random doctor, a random athlete… With the competition becoming more and more fierce, it’s becoming harder and harder for people to stand out and be noticed. After all, you don’t want to be just a random personal brand. You want …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Desire Is Everything
The other day, I read a post that got me thinking about my own Personal Branding journey. Drew McLellan of Drew’s Marketing Minute wrote about how Walt Disney’s dreams lead to Disney World and challenged his readers:
What do you want so badly that you’d ignore all the nay sayers, tune out all of negativity, …
Building Your Brand While Working For Someone Else
There’s a school of thought that when you work for someone else, you stop building your own brand. After all, being under a company’s roof means their name is on the door, not yours. It’s not like you have employees in that circumstance, either – you have a boss and co-workers. And they have people …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
Generation Yers: Is Your Offline Holding Up?
Our modern lives happen in two parallel universes: one physical and one virtual. Their relationship can be compared to that of body and mind: although physical health and mental health are closely related and they constantly interact with each other, they most definitely require a different set of skills, techniques, strategies and professionals to be …
11 Résumé ‘Truths’ That Will Brand You A Winner!
Funny thing about a résumé . . . no one has ever hired a résumé, but very few people can get hired without one. And in today’s challenging job market, where the typical “headhunter,” hiring manager and Human Resources professional is inundated daily with dozens, if not hundreds of résumés (I receive between 300 and …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
How To Manage The Decision Making Process
Business experience has taught me that as we progress in our journey we should give due consideration to all opportunities and new ideas that come our way. I laugh upon reminiscing about the people telling me I will kill my business if I should choose to study social media.
Making decisionsWhile a particular choice …
How A Strong Personal Brand Makes You Money
Experts in their niche fields spend countless hours perfecting their online personal brands through their social media pages, endless blogging, and constant media relations — or even dish out money to hire people to do the behind the scenes work for them! But, online traffic doesn’t pay the bills. So where is the money?
A …