Is Visibility More Important Than Money?
The cost of content is decreasing, but the importance of content is increasing. Now and in the future, your main differentiator will be your personal brand. Distribution and promotional costs are being reduced in price because of social media tools that allow you to achieve both. More and more people are preaching that “social media …
Personal Branding Interview: Jerry Springer
Today, I spoke to Jerry Springer, who is best known for the Jerry Springer Show. He was also the mayor of Cincinnati, and is a political pundit, lawyer, award-winning newscaster, country recording artist, and international emcee and TV personality. In this interview, Jerry talks about how to stand out in a world filled with endless …
Personal Branding Interview: Aaron Kwittken
Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard. In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should …
Personal Branding Interview: Starr Hall
Today, I spoke to Starr Hall, who is a public relations expert and author of Get Connected: The Social Networking Toolkit For Business. In this interview, Starr points out the top things that people looking for a job in PR should know, explains that not all publicity is good publicity, gives different ways you can …
Personal Branding Interview: Sarah Evans
Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more. I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there. In this interview, we talk about her personal …
My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter
This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …
Personal Branding Interview: Pat Kiernan
Today, I spoke to Pat Kiernan, who is a New York City news anchor, appearing as the morning anchor of NY1 since 1997 and has become widely known in the City for his “In the Papers” feature. In this interview, Pat talks to us about his own career path, how to make good headline, telling …
Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
Live in the Moment Because it’s Never too Late
I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms. She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent. Times are tough, and her firm is going to have a massive layoff next week, and she might be …
Smart Networking and the Art of the Ask
Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can’t get the help you need for yourself or for others from the people you know, where will you get it?
Some people are reluctant to ask for help …