Category: Positioning

Career DevelopmentDatingPersonal BrandingPositioningReputation Management

The Fine Line Between Saving Face and Authenticity for Your Personal Brand

Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …

Career Developmentguest postPersonal BrandingPositioning

Guest Post: Developing a Compelling Personal Brand Image

Developing a compelling personal brand image still remains essential to winning and keeping management’s faith. Since the massive downsizing wave that swept the 1990’s, management has begun to suffer the same pains as the blue collar workers. Everyone is overworked and unable to focus entirely on any one thing. Professional development in the corporation has …