Category: Positioning

PodcastsPositioningRecruitmentRelationships & Personal GrowthReputation Management

Personal Brand Stereotypes #6: Ageism Puts Gen-Y in Danger

I hope everyone is enjoying this personal brand stereotype series. I think a lot of encounters we have with others go unnoticed and some of the ways we react to physical appearance can either hurt or help another person. The funny thing with personal branding is that sometimes you have little to no control over …

Brand Identity & Self-DiscoveryPositioningRelationships & Personal GrowthReputation Management

Personal Brand Stereotypes #4: The Hippie Phenomenon

I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are rewarded …

DatingLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation Management

The Fine Line Between Saving Face and Authenticity for Your Personal Brand

Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …

authors cornerPositioningRecruitmentRelationships & Personal GrowthReputation ManagementSEO

Authors Corner: When Brand Name’s Go Wrong

Today is not such as laid back Friday. Since I was born and possibly before I was born, my last name has been tortured. When it comes to personal branding, your last name tends to be the most significant because of the uniqueness in identifying who you are and your family connection.

From elementary school, …