Personal Brand Stereotypes #4: The Hippie Phenomenon
I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are rewarded …
Personal Brand Stereotypes #3: The Curse of the Pink Shirt
For all of you who are new to this series, my first post was about tall individuals are immediately called basketball players and my second post was about how glasses make you look smart. Today , I wanted to examine the curse of the pink shirt. Of course women can freely wear pink shirts, but …
Personal Brand Stereotypes #2: Glasses Make You Look Smart
The previous post in the personal brand stereotypes series examined why tall people are perceived as beingm basketball players, even when most don’t play sports. I also touched on how height may be a factor when confronting the opposite sex and why girls go for taller male counterparts. Today, I examine how wearing eyeglasses makes …
Imagine Yourself as an Object or Image – What Would You Be?
An interesting way to understand who you are or just to describe yourself to others is to attach your personal brand to an object or image. Choose wisely, as your selection should embody exactly who you are, in terms of personality, values and qualities.
If I could be anything, it would be a bridge. A …
Artificial and Natural Personal Brand Promotion for Total Exposure
So you’ve run into the problem that your blog doesn’t have enough traffic and you have a lack of visibility. You have also decided that your theory of “if I build it they will come” is just a myth. You consider shouting, but no one hears you. Believe it or not, the majority of people …
The Fine Line Between Saving Face and Authenticity for Your Personal Brand
Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …
Your Mobile eBrand: Rank #1 in Google or Else!
If your new to this blog, then the guy with the smile to the left is me. This past weekend, I purchased a new toy, after waiting for the price to go down and for all the bugs to be fixed. The iPhone is quite an impressive piece of equipment I must say.
My favorite …
Authors Corner: When Brand Name’s Go Wrong
Today is not such as laid back Friday. Since I was born and possibly before I was born, my last name has been tortured. When it comes to personal branding, your last name tends to be the most significant because of the uniqueness in identifying who you are and your family connection.
From elementary school, …
Guest Post: Developing a Compelling Personal Brand Image
Developing a compelling personal brand image still remains essential to winning and keeping management’s faith. Since the massive downsizing wave that swept the 1990’s, management has begun to suffer the same pains as the blue collar workers. Everyone is overworked and unable to focus entirely on any one thing. Professional development in the corporation has …
How Much is Your Personal Brand Worth?
Instead of matching your brand to a dollar amount; think of the market your serving. Not everyone needs your brand to accomplish A, B or C. Stay niche and don’t drift away from your personal brand. A marketing firm isn’t going to hire a veterinarian and a hospital isn’t going to hire a CFO. These …