Magic Johnson Reinvents His Brand From Basketball to Business
Branding Magic Johnson
When I think of Magic Johnson, the following words come to mind:
Lakers – He took the Lakers NBA team to many championships. Basketball – He played basketball for most of his life. HIV – While playing basketball he was diagnosed with HIV. Philanthropy – He founded the The Magic Johnson Foundation.…Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to …
Describe Your Personal Brand in a Single Word
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Your mission today is to use a single word to describe a company, product and person. Then take a stab at yourself! The word doesn’t have to be an adjective. It does, however, have to be true to that person, place or thing. Why one word? A single word …
Being the Top-of-Mind Brand Will Make You Extremely Successful
I find it very interesting when people shout out “Facebook” or “LinkedIn” when they are presented phrases such as “online social network” and “online professional network.” The reason is actually quite obvious why these two websites/businesses come up first; it’s because they were first movers, pioneers and built out their user bases fast (Facebook with …
Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs
I’ve been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think it’s not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. …
5 Steps to Becoming the Gatekeeper of Your Personal Brand
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What is a gatekeeper?
In medieval times a gatekeeper was in charge of lowering and rising a gate that protected the castle. They let people in and kept others out, depending on what their affiliation was with the community and king, as well as what the intent of the visit was. Gatekeepers were extremely …
Today’s Social Media Experts are the Email Experts from 1965
I’ve put a lot of thought into the future of “social media experts,” which typically includes consultants and corporate employees who dawn the “social media specialist“, “social media manager” and other titles. Jeremiah Owyang has the entire list.
The truth is that these titles will be non-existent in the future. Social media is not just …
The Nirvana of Personal Branding is to Become Indispensable
Are you indispensable?
That’s right, if you become indispensable, you will not be subject to a firing or replacement. This is the most challenging personal branding goal. It’s lofty but wouldn’t you like to have that much job security and negotiating power? How would you feel if you could ask for any salary or benefits, …
A Corporate Brand Won’t Shield Your Personal Brand Anymore
Thesis
There is an ongoing shift from people being eclipsed by corporate entities, to people becoming the shield, point-of-contact and spokesperson for the company. No person or company is safe anymore, but instead of separating both brands, they have collided into one transparent mirror of information flow and retrieval. This happens for a few reasons. …
Your Friends Have An Impact On Your Personal Brand
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Facebook reveals your friends
No matter what you do, if your name is Google’d by someone that is not your friend, five of your Facebook friends are revealed (see the picture below). If you are in their network already, then you will see what they want you to see, which could be a limited …