Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert
If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, …
The Sharpest Tool in the Shed
I’m sure you’ve heard the statement “S/he’s not the sharpest tool in the shed” which means that you think that person’s certainly not the best and the brightest in their community, field, business, office or organization.
You definitely want to be the “sharpest tool in the shed”. Do you know what it takes to be …
Personal Brands Bring Life to the Sport of Kings
For those of you who like horse racing, May has been a good month. It’s Triple Crown time right now in the US – which is the championship series for top 3 year old horses. Normally this series passes by almost unnoticed by the general public.
Not this year though. First, a 50-1 long-shot named …
Focus on What’s Next
Last week, at the World Innovation Forum, the words of one speaker really stuck with me.
“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”
By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …
Your Personal Branding Mantra
When I first read about personal branding, I immediately understood how I could benefit from creating my own unique personal brand. Just like myself, most people have the “a ha” moment quite quickly after being exposed to personal branding. It’s pretty hard to make an argument against personal branding when its benefits are so positive …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
Why Being Known as a Change Agent Can Add Significant Value to Your Personal Brand
Are you good at handling change? Or do you prefer to hide under the covers hoping change will leave you alone?
In one of my favorite movies, The Shawshank Redemption, one prisoner takes a knife to a fellow inmate’s throat, hoping that committing another crime will extend his decades-long tenure behind bars rather than force …
Two Questions About Personal Branding Issues
Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?
If you want to be successful, be worth sharing by Jamie VaronDo we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, …
Personal Branding Interview: Andy Nulman
Today, I spoke with Andy Nulman, who is the author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. In this interview, Andy explains why surprise is essential to establishing a personal brand, why standing out matters, the process of brand building, staying relevant to the times and much more.
How important…