Plan Your New Year’s Personal Branding Strategy
We are approaching the end of the year. This means it is time for planning our New Year’s resolutions. Every year companies plan their future growth, sales and income expectations. Similar to companies, I believe every year people should plan their career growth and expectations as well.
Start thinking what you want to achieve in …
Boost Your Personal Brand by Always Speaking Positively!
A simple strategy for improving your work environment, boosting your personal brand and feeling good is always speaking positively. We’ve all heard the saying, “If you don’t have anything nice to say, don’t say anything at all.” The best way to protect yourself at work from harming your reputation is to avoid negative speech! Even …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …
Ho, Ho, Ho… Merry Job Search!
You may think that the holidays are a good time (errrr… excuse) to take a break from your job search activities, but think again…employers are still hiring and they need great people just like you! In fact, the holidays can be an optimum time to increase your search efforts and here’s why:
#1 – Competition …
The Seven Habits of Lackadaisical Job Seekers
WARNING: Occasionally I lapse into tough love mode when trying to get the attention of those who are carelessly hurting themselves and their loved ones. This is one of those times. Over the years, I have seen more than my share of job seekers lose their marriages, their homes, and more due to being lackadaisical. …
My 3 Golden Rules for Remote Workers
I’ve been working remotely for the past nearly 5 years. I have a home office, I have a local cafe, I get terrific amounts of work done and I’m far more productive than when I worked in an office day in and day out. Sorry, Marissa Mayer, I get more done outside of an office. …
Increasing Your Calls from Recruiters
As my friend Skip Freeman noted in his excellent post titled SECOND Most Used Website by Recruiters and Companies, it is important that job seekers work to improve their ability to be found and professional presentation on LinkedIn and Zoominfo. If you are actively looking for a new job or simply would like to have …
Getting to the Table
Now that we have stuffed ourselves at Thanksgiving feasts with family and friends, I would like to share a story about growing up as one of the youngest members of my extended family. When I was a little kid, dinners at extended family gatherings were always broken into two groups, the adult and kid table. …
‘Tis the Season, But This One Doesn’t Offer Gifts
It’s here, again!
The season is back.
No, I’m not talking about the holiday season.
I’m talking about the Annual Performance Review Season, right?
Yes, ’tis the season everyone in the working world dreads, isn’t it?
More procrastination is engaged in during this time of the working year around the annual performance review than any …
Branding vs. Positioning: What’s the Difference?
One of the biggest challenges new business owners have is understanding multitude of business and marketing concepts. Two of these concepts are branding and positioning. Both are important to reaching your market and are related, yet they’re very different.
BrandingYou want to direct the brand image of your company through the quality of your …