Want to Change Your Career? What Does It Take?
No surprise that in this economy more and more people are toying around with the idea of changing careers. For some, such a change represents an opportunity; for others, it may be a necessity because their industries are shifting, shrinking, or becoming extinct. The question my clients ask with more and more frequency is how …
Silence: How to Get Fired, Ruin Your Personal Brand
Want the perfect summary of what will get you fired and ruin your personal brand? Penny Pritzker, who is currently the US Secretary of Commerce and a former executive at her family’s Hyatt Hotel empire provides this excellent sound bite in the New York Times Corner Office column by Adam Bryant.
If you want to …
Successful Interviewees Follow This Advice: Be Authentic!
In order to make a good choice for your next job, there’s one thing you must do: Be authentic. But that doesn’t mean you should open up so much that your brains fall out! Authentic candidates are clear, open and certain about what s/he brings to the table. They know specifically how they could add …
Millennials and the Gore-Tex Way
Something occurred to me the other day while re-reading an article on one of my favorite products and businesses. I love the outdoors and I live in the Pacific Northwest. As a result I own a lot of products with Gore-Tex providing protection from the elements. A lot of people may not be aware of …
Can’t Resist a Handshake
Last week we witnessed a very scrutinized handshake at Nelson Mandela’s celebration. Unless you have been unplugged for the past week, you saw Obama and Raul Castro, brother to Fidel, grasp hands. No matter what side of the political fence you are on, we have seen the power of touch and significance of a handshake. …
Fast Track Business Development in 2014 Now!
Typically, during the last two weeks of December business slows down a bit for entrepreneurs. The inflow of email will decline as will client appointments. Take advantage of everyone else being in the holiday frame of mind. This gives you added time to focus on your wish list as well as hand you a head-start …
I Have the Qualifications. Why Am I Not Hired?
For you, the only thing you want is to get a job. For the hiring manager, making the hire is a priority competing with many others at the same time. So what is going on in the hiring manager’s mind? Most hiring managers take no pleasure in the hiring process. It’s just one more thing …
Plan Your New Year’s Personal Branding Strategy
We are approaching the end of the year. This means it is time for planning our New Year’s resolutions. Every year companies plan their future growth, sales and income expectations. Similar to companies, I believe every year people should plan their career growth and expectations as well.
Start thinking what you want to achieve in …
Boost Your Personal Brand by Always Speaking Positively!
A simple strategy for improving your work environment, boosting your personal brand and feeling good is always speaking positively. We’ve all heard the saying, “If you don’t have anything nice to say, don’t say anything at all.” The best way to protect yourself at work from harming your reputation is to avoid negative speech! Even …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …