Category: Personal Branding

Book ReviewsCareer ResourcesentrepreneurshipInterviewPersonal BrandingSuccess Strategies

Romancing the Brand: An Interview with Tim Halloran

Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …

Book ReviewsCareer DevelopmentCareer ResourcesInterviewMedia BrandingPersonal BrandingSkill DevelopmentSuccess Strategies

Fit at Last: An Interview with Ken Blanchard

Recently, I had the opportunity to speak with Ken Blanchard, one of the most influential business leadership experts and author of the iconic One Minute Manager. His newest book, Fit at Last, demonstrates how his leadership techniques can be applied to achieving success and strengthening commitment by chronicling his journey to better health. We discussed …

Career DevelopmentCareer ResourcesCorporate BrandingentrepreneurshipInterviewMedia BrandingPersonal BrandingSuccess StorySuccess Strategies

POWER of Branding: An Interview with J.D. Power

Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …