Category: Personal Branding

NetworkingPersonal BrandingSkill DevelopmentWorkplace Success

Could Understanding Homer Simpson and Spock Improve Your Business?

Companies are constantly struggling to find ways to motivate and engage their employees; behavioral economics may be able to help. This field of study examines the psychological factors that effect the economic decisions we make. People tend to make decisions based on intuition rather than on logic. The problem with this is that many times …

entrepreneurshipPersonal Branding

11 Ways to Overcome Service-Based Branding Challenges

I have a service-based business. What is one branding challenge I will face that is unique to service businesses? How do I overcome it?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a …