Your Best Bet: Stay Employed While Job Hunting
If possible, stay employed while job hunting. Although it’s more important to be employable than employed, there is still a positive bias toward someone currently employed. Although this bias can seem irrational, it’s human nature to want what’s in demand. That’s why people tend to flock to the most popular movies, buy the books …
The Affect of Social Media Conversations on Search Engine Ranking
Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and posts. This new method of communication has no doubt transformed the …
Franchise vs. Start-up: Which One Works for You?
You are tired of working for someone else and you want to start your own business but don’t know if you should do it from scratch or buy a franchise. This blog post can help you to decide. Below you can find the pros and cons of each model and decide which one works for …
Learn How to Interview Like a Politician
It doesn’t matter what questions they are asked. When debating, politicians come prepared to speak about certain key points that they want to get across to the audience.
These topics are well rehearsed and serve no other point than to make that person appear more likable, intelligent, relatable, competent (i.e., they are meant to paint …
How a Blog Can Connect You with Your Brand Audience
Your personal brand’s website is a calling card for your business — your blog is the portal through which your customers can connect with you. With so much information being published each day it is more important than ever to have an effective content strategy. There are some key benefits to writing remarkable content in …
Is Your Elevator Pitch Effective?
You are given a chance to introduce yourself and your professional availability by standing up in front of a certain group of people who may be able to help you or whom you could help. But the vast majority of people are not effective at doing this, and the unfortunate outcome is that the listeners …
Time Wasters that Kill Your Productivity
There is only a certain amount of time during the day to finish tasks but no matter what we do, it seems that time is never enough. Sometimes at the end of the day, we accomplish nothing and feel unproductive. But maybe, the reason of it is not the time. It is because we are …
Why Start-Ups Call for Clear Thinking
In physics class, the teacher spoke about how getting a ball rolling drains more energy than just keeping it going once it’s on the move. I think that most business owners will agree that they were onto something.
Running a business is never going to be easy. But a lot of people will agree that …
Personal Branding Online and Offline
It’s estimated that the work force is comprised of approximately one-third Millennials, one-third GenX, and one-third Boomers – with a few Traditionalists not ready to walk off the playing field. It’s a little funky, frankly.
You are in one of those groups. Regardless of your age or time in the workplace, in your pursuit to …
Improve Your Brand Reach Through Target Market Research
As a personal brand your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche?
That is where focused research comes in to collect important data and provide you with a well-rounded picture of your target market, …