Personal Branding Online and Offline

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It’s estimated that the work force is comprised of approximately one-third Millennials, one-third GenX, and one-third Boomers – with a few Traditionalists not ready to walk off the playing field. It’s a little funky, frankly.

You are in one of those groups. Regardless of your age or time in the workplace, in your pursuit to be better, you have to separate yourself from contenders in a competitive environment. That goes whether you are working face-to-face or on your laptop, desktop, tablet, or mobile device. You have to put yourself out there, elevate your game, and stand-out even when they can’t see you.

Regardless of your age or stage in your career and the change in the work force, one thing remains the same. You can not ignore the need be unsurpassed at your job: brilliant, inspiring, authentic, skilled, undaunted, composed, honest, and a good example to emulate.

Well, you can, until you get hammered and end up having your next job title be “assistant to the summer intern” and get written off with three words, “considered not ready.”

To be a contender today you have to be that person uniformly online as well as offline — that’s personal branding.

 

 

 

 

Picture of Debra Benton

Debra Benton

D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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