Questions to Answer Before Going to Graduate School
Whether you are a new graduate or a working professional who wants to make a career change, going to graduate school may be an option for you. It can also be the next step if you want to be a lawyer, doctor or professor. While going to graduate school can be a very fulfilling experience, …
Get to Know Your Worth… With Tech
You may recall a time, not too long ago, when we talked about showing your worth for the betterment of your career. Yet and still, in order to do that, it is necessary to know and understand what you’re worth in the grand scheme of things. This hasn’t always been easy. However, there is a …
4 Branding Tips That Help Increase Customer Loyalty
If you’re a small business owner looking to build a company that transcends generations, then you must respect the importance and power of branding. Your business is more than a business. It’s a brand. It’s an organization. It’s a living, breathing community. Whenever possible, you must inject a bit of personality into your marketing materials, …
What Is Most Personal is Most Universal
We all think we’re different, but there are more similarities than differences between us. What is most universal is most personal. Most people:
Feel not fully understood Are the center of their own universe Want to see what they own go up in value all of the time Want to be appreciated, to feel powerful,…
Attract a Large Brand Audience With Creative Storytelling
How people can relate to your personal brand through content is just as important as what your business is about. In order to create interest in a compelling way you need to appeal to your audience’s emotions with eye-catching visuals and content.
Would you like to reach your community in an authentic way? Creating a …
The Theory of BRANDarchy
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …
Prepare Before you Meet, Talk, or Click
You can be anything and do anything with enough preparation and work. To be effective in what message you want to get across to others, you must prepare. If you painstakingly prepare more than most people bother to, it will measurably improve your chances of affecting people the way you want. Some CEOs tell me …
3 Ways to Stay Authentic
I recently had the great pleasure of attending a VIP private performance with Pentatonix, Platinum selling recording artists and two-time Grammy winning American a cappella group consisting of five vocalists: Avi Kaplan, Scott Hoying, Kirstin Maldonado, Kevin Olusola, and Mitch Grassi. They are one of the most astute groups to engage and nurture a loyal …
Successfully Use LinkedIn InMail to Attract More Sales
In the midst of hundreds of sales messages each day it is important to send out LinkedIn communication the right way for your personal brand. In order to gain the respect and attention of your network you need to appear professional and establish authentic relationships first.
How can your personal brand attract more sales through …
How Small Businesses Can Get Savvy With Their Finances
In Capital One’s latest Spark Business Barometer, it was found that only 57 percent of small business has a checking or saving account as their primary business spending method. During “Seize the May” this month, Capital One will provide small business owners with a wide variety of offerings across banking, lending, merchant services and retirement …