Category: People

Book ReviewsCareer DevelopmentInterviewNetworkingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Mark Goulston

Today, I spoke to Mark Goulston, M.D., who is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist and author of the new book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone.  In this interview, Mark compares listening and speaking, goes over the elements of persuasion, shares some tips …

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Personal Branding Interview: Kit Yarrow

Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail.  In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …

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Personal Branding Interview: Perez Hilton

Today, I spoke to Perez Hilton, who is the founder of the extremely popular gossip blog, perezhilton.com.  He’s also a television personality, radio show host, a clothing line, books and has his own record label.  I recently featured Perez in my BusinessWeek column, which talks about how he’s expanded his brand into new areas, while …

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Personal Branding Interview: Julien Smith

Today, I spoke to Julien Smith, who is the New York Times bestselling co-author of Trust Agents, with Chris Brogan, and one of the first podcasters.  Julien talks to us about what a trust agent is, why it’s important in the online world, and then gives some examples of trust agents.  He also explains how …

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Personal Branding Interview: Richard Sambrook

Today, I spoke to Richard Sambrook, who is the Director of the BBC’s Global News division, responsible for leading the BBC’s international news services across radio, television and new media.  In this interview, Richard talks about the future of journalism, how the demographics of his blog readers compare to the BBC’s, international news, personal branding …