Personal Branding Interview: Sean Aiken
Today, I spoke to Sean Aiken, who graduated college in 2005 and decided to embark on a grand journey, starting the one-week job project, where he had 52 jobs in a year. His journey is now captured in a brand new book called The One-Week Job Project: 1 Man, 1 Year, 52 Jobs. In this …
Personal Branding Interview: Emily Bennington
Today I spoke with Emily Bennington, coauthor of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. Emily is a weekly contributor to the Personal Branding Blog, and in this interview, she talks about how she was inspired to write her book, her experience in the publishing process, …
Personal Branding Interview: Vivek Wadhwa
Today, I spoke to Vivek Wadhwa, who is a senior research associate with the Labor and Worklife Program at Harvard Law School and an executive in residence/adjunct professor at the Pratt School of Engineering at Duke University. He’s also a columnist for BusinessWeek.com and a contributor TechCrunch, and has made many appearances on U.S. and …
Music Branding 2.0 Event Recap
Recently, I hosted the first Music Branding 2.0 event to a sold out crowd, which included an expert panel and a live rock band. I wanted to try something different with this event and I drew a connection between music, branding, and the internet. The focus of the event was on how artists can brand …
Personal Branding Interview: Elaine Meryl Brown
Today, I spoke to Elaine Meryl Brown, who is the coauthor of The Little Black Book of Success, and is the Vice President of Special Marketing in Creative Services at HBO. In this interview, Elaine talks about how to handle corporate politics, some successful networking strategies that she’s used to meet executives, how you can …
A Lesson in Personal Branding From “The Fame Monster”
You’ve read about her in magazines. You’ve watched her music videos online. You’ve seen interviews on TV and listened to her songs on the radio. All of a sudden she’s everywhere and sometimes you aren’t quite sure how or why. If you haven’t guessed it, I’m talking about the music sensation who goes by the …
How to Prepare a Mission Statement Before Writing Your Book
Before starting to write a nonfiction book to build your personal brand, take the time to write a mission statement for your book. The afternoon, or two, that you spend on your mission statement will ensure that you write the right book.
Don’t “jump the gun” at the beginning of a project and spend too …
Personal Branding Interview: Marla Tabaka
Today, I spoke to Marla Tabaka, who is a Million Dollar Mindset Coach, Inc. blogger, and host of two popular radio shows. In this interview, Marla talks about the difference between business and life coaching, the qualities all entrepreneurs have, how to decide if you want to be a solopreneur or have multiple employees, and …
Personal Branding Interview: Chris Houchens
Today, I spoke to Chris Houchens, who is a marketing speaker, writer, blogger, and consultant. Chris’ latest book is Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness. In this interview, Chris talks about what the brand zeitgeist is, how to attract customers to your brand, how blogging has helped his career, first and last …
Personal Branding Interview: Lisa Johnson Mandell
Today, I spoke to Lisa Johnson Mandell, who is an award-winning multi-media journalist, author and Career Image Specialist. She is the author of Career Comeback– Repackage yourself to get the job you want and blogs for AOL’s new Dime Crunch. In this interview, Lisa explains how to make a career comeback, how she’s made her …