Personal Branding Interview #2: Sally Hogshead
Today, I spoke to Sally Hogshead, who is a speaker, author, and brand innovation consultant. This is a follow-up to my previous interview with Sally back in January 2009. Her latest book is called FASCINATE: Your 7 Triggers of Persuasion and Captivation. In this interview, Sally talks about her new book, analyzes my triggers of …
Guy Kawasaki’s 5-Point Guide to Personal Branding
If you’ve ever heard the word “entrepreneur,” you’ve heard of Guy Kawasaki, perhaps one of the greatest living writers/speakers on start-ups. His messages are simple, powerful, and to the point. What lessons can we learn from this inspirational guru about personal branding? The following five tips are pulled directly from lessons in his best-selling book, …
Personal Branding Interview: David Brier
Today, I spoke to David Brier, who is a award-winning brand identity designer, author and branding expert. He is the author of Defying Gravity and Rising Above the Noise. In this interview, David talks about brand identity for people and companies, logo’s and slogan’s, and more.
What goes into a corporate brand identity? Would this…Personal Branding Interview #2: Dave Ulrich
Today, I spoke to Dave Ulrich, whois as a Professor of Business at the University of Michigan, a partner at the RBL Group, and author of the new book The Why of Work: How Great Leaders Build Abundant Organizations That Win. This is a follow-up to my previous interview with Dave last August. In this …
Personal Branding Interview: Brian Tracy
Today, I spoke to Brian Tracy, who is the Chairman and CEO of Brian Tracy International, a bestselling author of over 45 books, including his latest called No Excuses!: The Power of Self-Discipline. Brian is one of the most well-known self-help guru’s in the world. In this interview, Brian talks about the importance of self-discipline, …
Personal Branding Interview: Ori Brafman
Today, I spoke to Ori Brafman, who is just releasing his latest book called Click: The Magic of Instant Connections. Previously, I had interviewed Ori about his New York Times bestseller SWAY. In this interview, he talks about connecting with other people, what makes people click with others, forcing a connection, and more.
How do…Personal Branding Interview: Chuck Martin
Today, I spoke to Chuck Martin, who is a New York Times business best-selling author, noted researcher, speaker and business strategist. He is the author of seven business books, including most recently, Work Your Strengths. In this interview, Chuck talks about working your strengths, what executives skills are and how they can make you more …
Personal Branding Interview: Joel Stein
Today, I spoke to Joel Stein, who writes for Time Magazine, and has appeared on VH1’s “I Love the Decade You Tell Me I Love,” HBO’s “Phoning It In,” Comedy Central’s “Reel Comedy” and E! Entertainment’s “101 Hottest Hot Hotties’ Hotness.” In this interview, Joel talks about how he’s crafted his personal brand, remained authentic, …
Personal Branding Interview: Clay Shirky
Today, I spoke to Clay Shirky, who teaches at the Interactive Telecommunications Program at New York University, is the bestselling author of Here Comes Everybody, and the author of Cognitive Surplus: Creativity and Generosity in a Connected Age. In this interview, Clay talks about his latest book, how technology is changing the workplace, social network …
Karma and Your Brand Reputation
Anything that is posted online can always come back to haunt you in the future. I’m starting to see bloggers who feel that they can become more successful when they taunt and bully others in a public setting. These individuals, whom I won’t name, can justify their blog posts based on facts uncovered online. The …