Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper
Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …
Personal Branding Interview: Heidi Grant Halvorson
Today, I spoke to Heidi Grant Halvorson, who is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals. In this interview, Heidi goes over how to define and commit to a goal, why it’s important to have short-term and long-term goals, why people fail at their goals, and …
Act Like You Expect Great Things
I’ve interviewed five people in the last two weeks, because I’m adding to my staff. Some candidates were qualified skill-wise, but their personal brands were filled with sarcasm, skepticism and hostility. No matter what you say or what your resume has printed on it, your personal brand is going to win you or lose you …
Networking is Dangerous
“Wait,” you’re saying. “That’s not what I’ve heard. Networking is the only way to find leads for sales, jobs, and life in general.” Yes and no. Not all networking strategies are created equal, and some can hurt your brand for the long term.
The networking “strategy” of “volume” doesn’t build value if people don’t remember …
Personal Branding Interview: Beverly Macy
Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …
Personal Branding Interview: Morey Stettner
Today, I spoke to Morey Stettner, who is the author of Skills For New Managers, and and the editor of Managing People at Work. In this interview, Morey talks about how to gain confidence in the business world, how to communicate more effectively in the workplace, and much more.
How do most people gain confidence…Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …
Personal Branding Interview: Marci Shimoff
Today, I spoke to Marci Shimoff, who is one of the bestselling female nonfiction authors of all time. She has just released her latest bestseller called Love for No Reason: 7 Steps to Creating a Life of Unconditional Love, which offers a revolutionary approach to experiencing a state of deep and lasting love. In this …
Personal Branding Interview: Jane Genova
Today, I spoke to Jane Genova, who is a coach, book author, and lecturer on careers, specializes in transitions. She is the author of Over-50: How We Keep Working, and is a blogger for AOL Jobs. In this interview, Jane talks about her predictions for the job market this year, how job seekers can stand …
Personal Branding Interview: Ric Edelman
Today, I spoke to Ric Edelman, who ranks among America’s 100 top financial advisors by Barron’s, and is the #1 New York Times best-selling author of The Truth About Money (4th edition). In this interview, Ric discusses how he got started in the business, how he differentiated himself from other financial advisors, challenges people have …