The Unemployment Numbers Don’t Add Up
I am a motivational author, trainer, and blogger… but when disinformation and miscommunication are released by the government to hide the truth, someone has to speak out! The latest unemployment rate, according to the government, fell from 9.4 percent to 9.0 percent last month. Hogwash !
Either the data is inaccurate or the government better …
Writing, Amazon.com, & Personal Branding Success in 2011
During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.
Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.
Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …
LeBron James: The Brand That Crossed The Line
LeBron James’s choice to leave the Cleveland Cavaliers for the Miami Heat is a major personal branding catastrophe. Not just because he’s leaving the place where he grew up, but because he did it on national TV to boost his own ego, at the expense of a team he’s been on for years. ESPN took …
Celebrity Branding Case Studies: Kanye West, Serena Williams & Joe Wilson
I just got back from New York City and today is my 26th birthday. I was going to blog about my time spent in New York, but I think I’ll save that for another day. I would have also blogged about my accomplishments to date and some future projects that you’ll be hearing about soon. …
REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
Me 2.0 is Officially Out Today – Purchase Your Copy Now!
Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites. You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …
Discover Your Brand With Issue 7 of Personal Branding Magazine
Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …
President G.W. Bush: The Brand Challenge
He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …
Welcome to the New and Improved Personal Branding Blog!
Today marks the first post on my redesigned blog. I’m very excited and have worked the past few months to make this happen for everyone. I’m going to go over my three part blog transition first, then explain where this is heading afterward.
In the beginningMy first blog was called Driven-To-Succeed and it was …