How To Update Your Personal Brand After Changing Careers
The average Baby Boomer has held eleven jobs from ages 18 to 46, according the Bureau of Labor and Statistics, but it is estimated that Millenials are expected to have as many as 20 jobs in their lifetimes! In a climate ripe with unemployment, underemployment and a strong desire to “do something that makes a …
Anatomy of a Winning LinkedIn Publisher Post
Winning LinkedIn Publisher Post
LinkedIn launched LinkedIn Publisher earlier this year. Every LinkedIn user now has access to a publishing platform to establish their credibility.
I have used LinkedIn Publisher as a vehicle to republish successful blog posts to a much larger audience. Starting in the middle of June, the first post was published with …
Finish Strong: Your End of the Year Marketing Plan
The end of the year is busy with holidays, travel and gatherings. Many business owners get caught up in the busyness and become lax in their marketing. However, the end of the year is a great time to finish strong and prepare for a more profitable first quarter in the next year. Here are some …
Which Blog Types Work Best for Your Personal Brand?
Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate your online reputation?
There are several types …
5 Tips to Make the Right 1st Impression
No matter what you are doing, as an entrepreneur, you are networking for the company you created. For that reason, you have to learn how to make a good first impression. You never know when the person you are talking to will be your next client or your next major contract.
Here are five tips …
Conference Strategy Leads to Strong Business Results
The Dreamforce Conference has grown exponentially in size compared to its humble beginnings. Frequently, when business faces enormous growth spurts, the fast pace sometimes throws the company off of its game, but not this time. This, too, became a rousing success.
What was difference and what can entrepreneurs learn from the lesson?
While insider details …
6 Ways to Get Your First Client
Encouraging referrals is the best way to grow your business. However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you.…
Growing Your Personal Brand Facebook Fan Page
A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile). Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on …
Word of Mouth Starts by Owning Your Contacts
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?
Word of Mouth marketing starts by owning your contactsEven those born within this last minute, already have a handful …
6 Ways to Expand Your Personal Brand Beyond LinkedIn
“If you want to land a job, you need to be on LinkedIn. Period!”
How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.
Although LinkedIn is an amazing tool for your job search, it’s also …