Me 2.0 is Officially Out Today – Purchase Your Copy Now!
Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites. You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …
Road to Me 2.0: Free 52 Page Complete Blogging Guide!
As we get ready for the worldwide launch of Me 2.0: Build a Powerful Brand to Achieve Career Success, I’ve been working as hard as I can to still deliver you a lot of value. I really appreciate the support of my talent team of bloggers, including Beverly Macy, Monica O’Brien, Liz Lynch, Jacob Share, …
Road to Me 2.0: The Book’s Introduction Revealed
This is the complete introduction for my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 7). Me 2.0 is already available for purchase and will hit book stores on March 31st, but my promotional plan is still targetting April 7th. The book, as well as myself, was recently cited …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …
Road to Me 2.0: The Benefits and Obstacles of Publishing a Book
As I near my book launch, which is set for April 7th, I want to reflect back on the process and the perceived benefits and obstacles for publishing a book. Looking back, I laugh because I never used to like reading, writing or presenting, yet that is much of what I do these days. The …
Road to Me 2.0: 14 Book Marketing Ideas For Authors
As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how …
The 2009 Personal Avatar Size Reference Guide
You’ve read the 11 Rules for Best Personal Branding Results with Avatars, have a perfect image for your avatar and want to get started visually improving your personal brand online. This handy reference will help you do just that.
What you need to know before spreading your avatarMost sites only use square images
If …
Personal Brand Organization Tips
Okay, so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized.
MonitorTons have been written about monitoring technologies for …
Trend Watch: The Decentralization and Decline of Marketing Departments
Over the course of the past two weeks, I’ve given a lot of thought to the future of marketing in organizations, both small and large. Social media’s influence on marketing is extraordinary and reminds us yet again that we all have to be the marketers of our personal brands, as well as our corporate brands.…
Road to Me 2.0: The Ultimate Personal Business Card Revealed
For the release of my new book and to capture everything I do in the personal branding world, I had new business cards made. It costs about $170 to get 1,000 double-sided, color, 12 pt thick, glossy business card. One side is the cover of my book and the other has my picture, with my …